Drivers and Restraints:
With various media & entertainment sectors, government, BFSI, and others SMS as a medium to disseminate information, installation of SMS firewall has become of prime importance. The rise in application to person (A2P) SMS, stringent government measures, and growing concern regarding safety and security have opened up avenues for the global SMS firewall market. Other advantages, such as enhanced customer experience, high adaptability, reduced operational cost, fast implementation can also impact the global market growth in a significant way.
However, lack of technical expertise in programming SMS firewalls and anomaly in functionality can deter the predicted global market growth rate.
The rise in disposable incomes of consumers has also triggered a shift in consumer behavior. People have now started using more advanced handheld devices and getting dependent on their smartphones for various applications, such as business productivity and financial transactions. Hence, service providers are coming up with new technologies to give clients a safer experience. For instance, Cloudmark has introduced The Cloudmark Safe Messaging Cloud (SMC) where a blend of data analytics, automated threat monitoring and a team of experts provides real-time solutions with extreme accuracy.
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Region-wise segmentation includes North America, Europe, Asia Pacific (APAC) and Rest-of-the-World (RoW).
The U.S. leads the North America SMS firewall market as various aggregators and MNOs have already started implementing SMS firewalls on a large-scale. Hence, the market during the forecast period is expected to receive a boost from this region. The sale can further aggravate with the implementation of non-stringent laws by Federal Communications Commission (FCC).
APAC is expected to register the maximum CAGR during the forecast period. Various mobile operators are implementing SMS firewalls to protect any malpractices. Due to an astounding mobile subscriber base, the network providers are all trying to serve their customers better by providing maximum security. Hence, a healthy market competition is expected to develop with fewer chances of price wars.
RoW has also started implementing various SMS firewalls after recent cyber-attacks. As per the reports published by FireEye Dynamic Threat Intelligence (DTI), the regions of UAE, Saudi Arabia, and Qatar have been riddled with cyber-threats and spoofs in recent times and have been forced to implement latest SMS firewall technologies.
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