Skin lightening products increase the brightness of skin color by lowering the presence of a pigment, melanin. Skin lightening products encompass fading creams, skin brighteners, whiteners, and bleaching creams and used by consumers with skin problems such as scars, discoloration, and age spots. The global skin lightening products market report highlights several factors and challenges for the period between 2019 and 2023 (forecast period).
Market Scope
The global skin lightening products market demand is driven by the need by consumers for clean and fair complexion. Benefits of these products such as antioxidant quality, UV protection moisturizing, cleansing, and anti-aging can fuel the market.
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Segmentation
The global skin lightening products market is segmented by product type, category, end-user, and distribution channel.
By product type, it is segmented into face masks, scrubs, cleansers & toners, creams & lotions, and others. Creams & lotions are expected to be dominant in the global skin lightening products market due to easy application method.
By category, it is divided into conventional and organic. The conventional segment accounted for the lion’s share in the global market and can experience a modest growth rate during the forecast period. Easy availability of products and economical pricing are two major drivers of the segment. However, the organic segment can accrue demand due to preference of organic products among consumers.
By end-user, it is categorized into men and women. Women can account for the maximum share and be dominant throughout the forecast period.
By distribution channel it is divided into 2 major channels, store-based and non-store-based. Store-based segment is further segmented into supermarkets & hypermarkets, specialty stores, and others. Within the store-based segment, the specialty stores segment can experience a high growth rate during the forecast period owing to the move by product manufacturers to establish stores dedicated to skin lightening. Renowned brands are expanding their distribution channel and setting up stores to offer premium products to customers. However, the non-store-based segment can experience a fast-paced growth in the coming years.
Regional Analysis
North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW) are regions of focus in the global Skin Lightening Products Market report.
The APAC region is expected to dominate the global market driven by changing lifestyles of consumers and the rise in disposable income levels. The large population can also play a vital role in the skin lightening products market expansion in the region. China, India, and Indonesia can contribute to the market growth owing to high purchasing power of customers, establishment of branded stores, and availability of latest products. Vanity spending and the economic boom in countries within the region can lead to high revenues in the skin lightening products market. Japan and South Korea will slowly warm upto the products and contribute to the market value.
Europe is likely to enjoy a steady growth rate during the forecast period due to France and Germany. This can be credited to consumer preference of organic or natural creams and lotions coupled with strict policies imposed on products derived from chemical synthesis. Partnerships with beauty shops for promotion of new products, discounts, and extensive campaigns can bode well for the market. Anti-aging creams are likely to attract customers in droves.
The RoW region is likely to accrue high demand in the coming years due to the Middle East. Consumers in the Middle East prefer skin lightening products to improve and maintain their skin texture in the sweltering temperatures of the region.
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Competitive Outlook
Procter & Gamble Company, L’Oréal S.A., Beiersdorf AG,Unilever PLC, Kao Corporation, Shiseido Company, Clarins group, Estée Lauder Companies Inc., Lotus Herbals, and Avon Products Inc. are prominent players of the global skin lightening products market.