Online shopping is the most convenient way to buy things for yourself and for others. You can order things from the convenience of your home and then return them if you don’t like them. Due to the outbreak of the coronavirus, people have been ordering things online more than ever. The reason is the fear of getting out and catching the virus. The current shopping habits and needs of people have changed post the coronavirus outbreak and thus they are buying different things now. For example in April 2020 online shoppers in the United States have purchased more health, food, and beverage products than they did in February. So, below is a list of online shopping categories in the US.
Fashion ranks first in the list of top e-commerce categories. According to a report, 258.9 million Digital buyers were there in the United States in the year 2018. People were satisfied buying products online as they did not have to step out of their houses. It is expected that there will be 307 million online buyers in 2023. Apparel is the most bought category in the US and worldwide.
Food and Beverages is the fastest growing e-commerce category. It comprises of 12.7 percent CAGR between 2017 and 2023 compared to average industry growth of 8.7 percent. Not just in the US, the food and beverage category is one of the most bought ones around the globe.
The next most bought category is toys, hobby, and DIY which comprise a vast share in the e-commerce sector. Additionally, with the outbreak of the virus, people started pursuing their respective hobbies and this graph went further up in 2020. So, this also became one of the leading online shopping categories in the US.
Not just in the US, people buy electronics every now and then. Electronics is one of the most basic yet essential needs for everyone be it mobile phones, speakers, or anything else. This category saw a huge hike in the year 2020 because of the lockdown. Since everyone was working from home, they had to order laptops, earphones, mobile phones, and other things like that. And thus, this emerged as one of the leading categories that people bought in the year 2020. Though purchasing electronics may fall hard on your pocket, there are a lot of ways through which you can buy under your budget. For example, you can look for coupons that can provide you with a desirable amount of discount and can make your purchase budget-friendly too.
Furniture and Appliances are also two of the major categories that are leading to online shopping in the US. Though this category ranks fifth in the overall leading categories for online shopping, since 2018 it has also seen a hike in purchases.
Online shopping never goes out of style. It is the best way to save time, energy, and money as well. You can compare the product you want on different platforms and purchase the one that is the cheapest. For the above-given information, the revenue from the fashion category in 2021 is expected to be 131.4 billion which is approximately a 15.8% increase from 2020. So, above is a list of all the leading online shopping categories in the US. Since the pandemic still exists, they all are expected to rise further in the meantime as people will prefer to shop online for a long time.