Global Breakfast Cereals Market is expected to grow at the CAGR of 5%. Inclusion of various flavors and nutrition rich ingredients is encouraging higher sales of breakfast cereals. Rising demand for natural and healthy food in developed countries is also influencing the market growth. Governments in developed countries are promoting the breakfast cereals as a healthy food and helping the manufacturers with regulations which is supporting the market growth.
Most of the breakfast cereals are produced through extrusion. Breakfast cereals have a very long history and is readily acceptable by many consumers globally. The revolution in the ingredient inclusion from the overnight soaking of heavy bran and graham nuggets from New York to the recent RTE breakfast cereal which was introduced in the United Kingdom has encouraged various breakfast cereals producers to innovate their products. In general, consumer surveys are done by the breakfast cereals producers or indirectly through consumer research/market research companies to target the right consumer for their products. Various innovations have also been carried in terms of processing technology of breakfast cereals in its entire value chain which in turn has resulted in increase of product launches.
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Major Key Players
The key players profiled in the Breakfast Cereals Market are Kellogg Co. (U.S.), General Mills (U.S.), Post Holdings Inc. (U.S.), Pepsi Co. (U.S.), Cereal Partners Worldwide (CPW) (Switzerland), Weetabix Ltd. (U.K.), The Jordans & Ryvita Company (UK), Tree House Foods (U.S.), and Nature’s Path (Canada).
Breakfast cereals is segmented on the basis of form which comprises of hot breakfast cereals and cold breakfast cereals. Breakfast cereals market has been segmented on the basis of type which comprises of ready to eat (RTE) and hot cereals. Breakfast cereals has been segmented on the basis of source which comprises of wheat, rice, oat, corn, barley and others
Latest Industry Updates
November 2017 Kellogg Co. has made a collaboration with Nintendo to launch new breakfast cereal “Super Mario Cereal”
October 2017 Kellogg Co. introduced new breakfast cereals product under the brand name of “Chocos Fills” in India
August 2017 Nestle S.A. launched breakfast cereal under the brand name of “Ceregrow” especially for the kids
June 2016 General Mills, Inc. introduced their first breakfast cereal under the brand name of “Tiny Toast” in blueberries and strawberries flavored
May 2016 Kellogg Co. launched breakfast cereals under the brand name of “Raisin Bran Granola” and “Special K”
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