Growing popularity aided by globalization, diaspora spread and the tradition of hummus are aiding the market to a high growth. Hummus has enjoyed average global consumption growth rates of 8.8 % during the last decade. The rising income and lifestyle changes, growing quick service restaurants network, advent of food services web apps, urbanization, growing awareness of healthy foods, developments of global air conditioned supply chains and trucking are other driver of the market. Increasing preference for artisanal food products, development of newer flavors and growing number of high end restaurants, are aiding the growth of the market. Popularity of hummus is also in part to its being made of ingredients which follow Jewish dietary laws, and it can be combined with both meat and vegetarian meals.
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Negative effects such as changes in the texture due to refrigeration, transport are the greatest restraint on the market. Value addition is the best strategy in the market. Fluctuations in the price of raw materials and the lack of trading consensus for agriculture products has resulted in seasonal inflation of chick peas, soy, lentils, lemon, garlic, edible oil etc.
Major Key Players
The key market players in the Global Hummus Market are Haliburton, Tribe Hummus, Sabra, Marzetti, Cedar’s Mediterranean Foods, Inc. Athenos and others.
To generate an accurate assessment of the global hummus market the report has been segmented on the basis of type, application and region.
On the basis of type the market has been sub segmented by Classic Hummus, Garlic Hummus, Lentil Hummus, Edamame Hummus, Black Hummus and white bean hummus.
On the basis of Region, the market has been sub segmented by North America, Europe Asia Pacific, Middle East and Africa.
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Europe led by Germany, Turkey, France, and the U.K. account for the second largest market. The growing tourism industry is also a strong driver of the market in the Asia Pacific region. The market is expected to shift towards Asia Pacific region led by Japan, China, and India.