Introduction of new innovative products with inclusion of healthy beverages such as herbal & fruit tea are supporting the growth of this market. Global ready to drink market is mainly driven by urbanization, changing consumption pattern and rising disposable income. Rise in disposable income and consumer preferences for ‘on-the-go’ foods is driving the sales of enriched, sugar free and low calories beverages. Consumers prefer to buy ready to drink, because of convenience factor which saves time, energy and hence increasing working women population will support the growth of this market. Moreover weight loss diet trend due to various health issue & ethical factors will play a key role to grow READY TO DRINK market at CAGR of 7.5% during forecast period.
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The major Key Players in Ready To Drink Market are
The demand for ready to drink has pushed manufacturers to innovate and develop new product line which are better in taste and offers various health benefits.
The Global Ready To Drink Market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among this Europe region has major market share followed by North America. Urbanization and rising disposable income in Asia Pacific region is driving the demand for READY TO DRINK in that particular region. Rising number of health cognizant and the growing demand for healthy beverages especially in China and India will be the crucial factor underlining the market growth.
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