Social media marketing promises extended reach, an attractive ROI, and is relatively easy to get the hang of even if you do not consider yourself a marketing expert. However, just because this form of digital marketing has become an essential part of doing business, it certainly doesn’t mean that print marketing is dead.
In fact, many experts claim that the best results can be achieved by effectively combining your social media marketing efforts with your traditional print marketing efforts. So, how exactly do you go about this? Here are some guidelines.
You can encourage your customers — and potential ones, too — to follow you on social media by including social media buttons on your printed marketing material. These buttons should include your account handles and/or URLs to make it quick and easy for interested parties to find your pages on the web. You might find that your business card sparks interest and that a potential customer then navigates to your Facebook or Instagram page to learn more about your brand and what it can offer them.
If you have an e-commerce store or you are selling items via social media, you can create a link between social media and print marketing by including exclusive discount codes for online shopping on your business cards and brochures. Along with written codes, you can investigate the benefits of displaying new-age QR codes, too.
You shouldn’t think about print and social media marketing as two separate entities. Instead, think of them as a single means for communicating a specific message to your customers. Keep this message the same whether you are pushing it on Twitter or inside a glossy brochure. Your focus should be on keeping your content consistent, but you should also work hard to capture the essence of your brand in the design. Your brand should be easily recognizable whether someone takes notice of it online or when glancing at your business card.
Don’t attempt to make an impact on your followers on social media if you have no idea what you are doing, and don’t attempt to design your own brochures if you have never opened Photoshop before in your life. Quality is of the utmost importance regarding all forms of marketing, so if in doubt, it is always better to leave it in the hands of the experts. Seek out a reputable social media marketing company and a specialist printing company to assist you in making the most out of your efforts and getting the biggest possible bang for your buck!
The bottom line is that maintaining a good balance between online and print marketing can work in your company’s favor, helping you to reach a broader audience and to ensure that your brand remains top of mind. Here’s to embracing the best of both worlds and reaping the many benefits thereof!