Hearing myths about something has become a norm in today’s life. Everything, including link building, has some myths attached to it. These myths are misleading and might even make you give up on SEO due to the confusion. Today is your lucky day because this article will show you five common myths never to believe. Let’s get started.
Backlinks from authoritative sites can indeed help you appear on the first page of Google. You’ve probably seen this information in many backlinking guides online. However, some guides will add that you shouldn’t use links from websites with low authority, which is very misguiding. If a site has a low DA (Domain authority), that doesn’t mean it’s less valuable. Most relevant sites in your niche will most likely not have a high DA. However, linking to these sites can help you remain relevant and trustworthy, hence better SEO results. The best thing would be targeting both high and low domain authority websites in your Blogger Outreach. This way, you can have diversified links, which is also vital in enabling you to rank higher.
A linkable asset is a page designed to attract social shares or links on your website. Linkable assets are pieces of content produced to help attract more links, especially from websites in your niche. What most people mean by this myth is that you should produce longer articles than your competitor. Using more words does not make your content better. Instead, focus on creating a well-researched, informative, and engaging piece that your audience will love and even share to bring you more traffic.
Blogger outreach is crucial in link building, but that doesn’t mean you send hundreds of emails daily. If you are sending that many emails, then it’s highly unlikely you’re adding any creativity to each. Webmasters receive lots of emails daily and hence ignore many than you can imagine. Therefore, take some time to write personalized and thoughtful emails to your targets. This makes your emails more unique and professional, increasing the chances of getting a positive response.
This myth does not even make sense as it goes against the whole idea of backlinking. Having many backlinks allows you to rank higher on SERPs because it signifies authority, not the other way around. You should only worry about penalties if your backlinks are from spammy directories since Google doesn’t tolerate that.
Link building is a must-have tactic if you want to rank higher on search results, but that shouldn’t be the only reason why you do it. It also provides additional benefits like:
If you are a link builder, then you must be aware of everything revolving around this powerful SEO technique. Myths are some of the major things to be aware of because believing them can be counterproductive. This article discusses five myths of link building to avoid in 2020. Therefore, shun using them today, and you’ll see a rise in your rankings in no time.