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Artificial Intelligence driven Marketing Communications

Oct 15, 2020 3:35 AM ET

YouTube And Marketing


iCrowd Newswire - Oct 15, 2020

Marketing is one of the easiest things to do but difficult to master. Small and large businesses have to stay on top of ever-changing trends as well as keeping their own brand, style, and voice in the process. Since the introduction of social media sites such as the likes of Facebook, Twitter, and YouTube it has become free and easy to get your business’s name out there but the time it takes to make a long impact is where the challenge comes in. However, using these sites can help small and large businesses to gain and attract a new audience to sell and promote their services. This article will be focusing on YouTube and how your business (you) can use it for your benefit.

YouTube Landscape

There are so many different types of content posted on YouTube on an hourly basis that one can get lost in the mix. You can find videos from vlogs, how-tos, reviews, gameplay, and podcasts posted on the site. However, it can be possible to make a splash in the landscape of YouTube with your videos. We are not talking about “viral videos” which are more difficult to create, especially nowadays. The latter has lost its impact since people can figure out what is fake and what is genuine. We are not saying that a business cannot have their videos go viral but we are suggesting that it is often unplanned to do so and it is often an “accident”.

Businesses should focus more on creating good, interesting, and entertaining content to get their product or services across. This can be done in how-to-videos or posting adverts that are interactive. People like to interact with what they see since the comment sections. Allowing a potential audience to do so can help build your brand as well as help you fight against the rather changing algorithm. The more interaction you can get on your video the more it will get viewed. Therefore, reaching a wider audience. Plus, sharing across the different platforms can also help a lot to achieve your goals.

How To Increase Awareness

YouTube views are obliviously important in gaining an audience since the more you get the more you will get. This can be achieved by using the correct tags on videos which will require research as well as keeping up with what works and is popular. Posting continuously can also aid the process but the most important thing is to have good content that people will want to view and share. You can buy a few views to give a much-needed boost in the beginning but do not make a habit of it since it can come back and bite you.

Ending Off

While social media sites are a great way to get your business out there it does require planning and research. Knowing the style and branding of the business is what you should be focusing on as well as making sure the content is the best it can be. As well as being attractive to a wide audience that “want to” help you grow by sharing.








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Tags:    Content Marketing, Financial Content, Wire, English