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Augmented and Virtual Reality Market in U.S to Witness Massive Growth


iCrowdNewswire   Oct 13, 20202:46 AM ET

U S Augmented and Virtual Reality Market by Component (Solution, Service, and Connectivity Technology), Application (Consumer and Enterprise), Enterprise Size (Large Enterprises and Small & Medium-sized Enterprises), and Industry Vertical (Gaming, Entertainment & Media, Aerospace & Defense, Healthcare, Manufacturing, Retail, Education, and Others): Country Opportunity Analysis and Industry Forecast, 2020-2027, Covid 19 Outbreak Impact research report added by Report Ocean, is an in-depth analysis of market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider U.S. Augmented and Virtual Reality market, and compares it with other markets., market definition, regional market opportunity, sales and revenue by region, manufacturing cost analysis, Industrial Chain, market effect factors analysis, U.S. Augmented and Virtual Reality market size forecast, market data & Graphs and Statistics, Tables, Bar &Pie Charts, and many more for business intelligence. Get complete Report (Including Full TOC, 100+ Tables & Figures, and Chart). – In-depth Analysis Pre & Post COVID-19 Market Outbreak Impact Analysis & Situation by Region

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Augmented and Virtual Reality Market

Key Segments Studied in the U.S. Augmented and Virtual Reality Market

The U.S. augmented and virtual reality market size was valued at $4.6 billion in 2019 and is projected to reach $85.7 billion by 2027, growing at a CAGR of 52.9% from 2020 to 2027.

Augmented reality is a technology, which uses the existing user’s environment and overlays the digital or virtual content or information over it to offer immersive digital experience in real-time environment. Virtual reality is a computer-generated 3D environment, which completely immerses end users in an artificial world without seeing the real-world. It offers realistic user experience of artificial world in interactive simulated environment. Furthermore, augmented reality applications are developed on special 3D programs, which enable developers to integrate contextual or digital content with the real world in real time.

Increased adoption of augmented & virtual reality solutions in education sector and rise in penetration of smartphones & mobile gaming are some of the major factors fueling the market growth. However, slow growth among underdeveloped economies and lack of effective user experience design are expected to limit the market growth during the forecast period. On the contrary, increased investments in the market and rise in penetration of healthcare & architectural sectors are expected to provide lucrative for U.S. augmented and virtual reality market opportunity in the upcoming years.

On the basis of application, the consumer segment dominated the U.S. augmented and virtual reality market share in 2019 and is projected to maintain its dominance in the country. However, the enterprise segment is expected to attain significant growth during the forecast period.

Based on connectivity technology, the Wi-Fi segment has dominated the U.S. augmented and virtual reality market share in 2019 and is projected to maintain its dominance in the country. However, the 4G+ segment is expected to attain significant growth during the forecast period.

The report focuses on the growth prospects, restraints, and trends of the U.S. augmented and virtual reality market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers in the U.S. augmented and virtual reality market.

Segment review

The U.S. augmented and virtual reality market analysis is segmented based on component, application, enterprise size, and industry vertical. In terms of component, it is segmented into solution, service, and connectivity technology. The connectivity technology segment is further bifurcated into wired, cellular technology (2G & 3G and 4G+), Wi-Fi, Bluetooth, and others. Based on application, the market is bifurcated into consumer and enterprise. On the basis of enterprise size, it is classified into large enterprises and small & medium-sized enterprises. According to industry vertical, it is segmented into gaming, entertainment & media, aerospace & defense, healthcare, manufacturing, retail, education, and others.

Top impacting factors

Cost-efficient benefits of augmented and virtual reality-based solutions

Augmented and virtual reality offers a cost-effective & efficient solution in training and skill development, as it replicates the real scenarios by using augmented and virtual reality enabled solutions. In addition, augmented and virtual reality solutions create a virtual environment similar to the real world, where a trainee can understand and tackle challenges with strategic mapping. Thus, augmented and virtual reality-based solutions provide valid tools to train medical professionals which further driving the market growth.

Expansion of gaming industry

Video game is one of the major applications of augmented and virtual reality technology. In addition, changing consumer preferences for advance game has increased the demand for augmented and virtual reality-based games, thus fuelling the market growth.

Lack of effective user experience design

3D interface design is a complicated and expensive procedure. Moreover, only a few people are available with the necessary design skills to overcome these issues. Furthermore, customers are fascinated by the new entertainment possibilities, but do not want to invest in head-mounted displays (HMDs). Although VR is already available to consumers through devices such as HTC Vive and Oculus Rift, it is not being recognized globally, as AR/VR hardware still needs to improvise convenience and control.

Key benefits for stakeholders

– The study provides an in-depth analysis of the U.S. augmented and virtual reality market share along with the current & future trends to elucidate the imminent investment pockets.

– Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.

– Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.

– An extensive analysis of the key segments of the industry helps to understand the U.S. augmented and virtual reality market trends.

– The quantitative analysis of the U.S. augmented and virtual reality market from 2020 to 2027 is provided to determine the market potential.

Market Segmentation:
U.S. Augmented and Virtual Reality Market

By Component (Solution, Service, and Connectivity Technology),

By Application (Consumer and Enterprise), Enterprise Size (Large Enterprises and Small & Medium-sized Enterprises),

By  Industry Vertical (Gaming, Entertainment & Media, Aerospace & Defense, Healthcare, Manufacturing, Retail, Education, and Others): Country Opportunity Analysis and Industry Forecast, 2020-2027

 A combination of factors, including COVID-19 containment situation, end-use market recovery & Recovery Timeline of 2020/ 2021

covid-19 scenario Market Behavior/ Level of Risk and Opportunity End Industry Behavior/ Opportunity Assessment Expected Industry Recovery Timeline Business Impact Horizon
Opening of Economy by Q3 2020 xx xx xx xx
Recovery – Opening of Economy extended till Q4 2020 / Q1 2021 xx xx xx xx

 Under COVID-19 Outbreak Impact Analysis:
We analyzed industry trends in the context of COVID-19. We analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets. We analyze the impact of COVID-19 on various regions and major countries.
The impact of COVID-19 on the future development of the industry is pointed out.

Study Explore :

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In-Depth Qualitative COVID 19 Outbreak Impact Analysis Include Identification And Investigation Of The Following Aspects: Market Structure, Growth Drivers, Restraints and Challenges, Emerging Product Trends & Market Opportunities, Porter’s Fiver Forces. The report also inspects the financial standing of the leading companies, which includes gross profit, revenue generation, sales volume, sales revenue, manufacturing cost, individual growth rate, and other financial ratios. The report basically gives information about the Market trends, growth factors, limitations, opportunities, challenges, future forecasts, and details about all the key market players.

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Key questions answered: Study Explore COVID 19 Outbreak Impact Analysis

The study objectives of this report are:

The Study Explore COVID 19 Outbreak Impact Analysis

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Key Points Covered in U.S. Augmented and Virtual Reality Market Report:

Chapter 1, About Executive Summary to describe Definition, Specifications and Classification of U.S. Augmented and Virtual Reality market, Applications, Market Segment by Regions North America, Europe or Asia;
Chapter 2, objective of the study.
Chapter 3, to display Research methodology and techniques.
Chapter 4 and 5, to show the Overall Market Analysis, segmentation analysis, characteristics;
Chapter 6 and 7, to show the Market size, share and forecast; Five forces analysis (bargaining Power of buyers/suppliers), Threats to new entrants and market condition;
Chapter 8 and 9, to show analysis by regional segmentation, comparison, leading countries and opportunities; Regional Marketing Type Analysis, Supply Chain Analysis
Chapter 10, focus on identifying the key industry influencer’s, overview of decision framework accumulated through Industry experts and strategic decision makers;
Chapter 11 and 12, Market Trend Analysis, Drivers, Challenges by consumer behavior, Marketing Channels and demand & supply.
Chapter 13 and 14, describe about the vendor landscape (classification and Market Positioning)
Chapter 15, deals with U.S. Augmented and Virtual Reality  Market sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source.

……..and view more in complete table of Contents

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