Zion Market Research has published a new report titled “Maqui Berries Market for Source (Organic And Inorganic), Form (Fresh And Processed), End-Use (Food & Beverages, Nutraceuticals, Personal Care and Others) by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa): Global Industry Perspective, Comprehensive Analysis and Forecast, 2019-2026. ’’According to the report, global demand for maqui berries market was valued at around USD xx Million in 2018 and is expected to reach approximately USD xx Million in 2026, growing at a CAGR of slightly above 15.2% between 2019 and 2026.
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Maqui berries are exotic type of fruit which belongs to the elaeocarpaceae family and are widely grown in Chile and Argentina. These berries have antioxidants properties that protect body cells from damage. Moreover, maqui berries also contain other vitamins and minerals such as calcium, magnesium, vitamins A, C, B1, and B3 which makes it widely consumed in the food & beverage industry. Various other health benefits associated maqui berries are such as the reduction in inflammation, blood sugar control, and treatment of heart problems. This factor is anticipated to boost the market growth in the forecast timeline.
The change in consumer preference towards consumption of healthy foods, coupled with growing recognition of health benefits of maqui berries is providing opportunities for manufacturers in various countries across the globe. The stead y growth in the food & beverage industry and rise in consumers’ willingness to spend on premium products is also one of the major factors that are supporting the growth of the market. In addition to this rising preference for ready-to-eat options has increased up the sales of dried maqui berries among proactive health-conscious consumers, who are seeking convenience in consumption. Maqui berries have also gained momentum in personal care industry with companies replacing acai berry as an ingredient in their products with antioxidant powerhouse maqui berries, which demonstrate impressive anti-aging properties.
One of the major factors that is hampering the growth of the market is lack of consumer awareness regarding the potential benefits of maqui berries in line with the fruit’s recent development as a healthy food has led to a lethargic penetration of companies in the market in recent past. However, the tables have turned for maqui berries, with more companies adopting this fruit in their products after realizing its potential in maintaining wellness
Importance on product innovation along with a focus on sales through direct distribution (B2C) are two key distinguishing factors that are letting leading players to hold slightly higher share over others in maqui berries market. The leading market companies are adopting alternative distribution channels, such as online retailing to further strengthen their market presence globally.
Some of the major players operating in the global Maqui Berries market are HP Ingredients, Terrasoul Superfoods, Kiva Health Food, Mountain Rose Herbs, NürnbergMesse GmbH, Navitas Organics, Sevenhills Wholefoods, Herbal Zest Organics, Maqui New Life S.A., and Sunfood Superfoods.
The report segments the global maqui berries market as follows:
Maqui Berries Market: Source Segment Analysis
Maqui Berries Market: Form Segment Analysis
Maqui Berries Market: End-User Segment Analysis
Maqui Berries Market: Regional Segment Analysis
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