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The race for consumer love is always on the rise. While this tendency is positive, in many ways it leads to extra noise from brands who produce low-quality content. As a result, the organic visibility of online stores decreases. To survive on the market, you should focus on connecting with your target audience.
Given the ever-growing popularity of visual trends, one of the most effective ways to capture consumer attention starts with an effective visual content strategy. Below find the best practices for making your content raise brand awareness, gain recognition, and boost marketing results.
It’s no secret that the key to gaining recognition on the web lies in choosing the right visual. Research has repeatedly shown that the majority of people find visuals more effective and engaging than text-based, non-visual content. However, there is so much graphic content that it is difficult to choose the right type of it.
Here are a few hints from Depositphotos, a popular photo stock, that will help you to pick the best-working images for your content:
Using pre-selected photos may save you lots of searching time. However, choosing high-quality images for your content is just part of the answer. You should think of the ways to produce relevant, unique, and inspirational visual content that is consistent with your brand style and voice.
Just like photos, videos beat out text-based content thanks to their ability to attract, emphasize, and drive engagement.
Today, approximately one-third of the overall online activity is dedicated to consuming video content. That’s why social media giants like Facebook, Snapchat, Twitter, and Instagram are beginning to prioritize video-based content in their algorithms.
To keep up with the consumer demand, you should use video in your ads, PPC campaigns, and social media. In addition to this, consider incorporating videos into your website. Remember that your key objective is to provide visitors with the most valuable information – this is the sure-fire way to convert them into customers.
In your visual marketing efforts, concentrate on creating how-to videos, short demos, and testimonials. Leverage the diversity of mobile-friendly formats, such as 360° videos and live events. Remember that producing unique, quality, and highly informative videos will boost your brand recognition and improve customer loyalty.
Did you know that custom designs are seven times more popular compared to traditional ones? It’s no accident.
With the explosive growth of visual-first content over the previous 10 years, many content creators have rushed to generate as much graphic content as possible. Though previously this strategy worked pretty well, it would be utterly ineffective in 2019.
This year is all about ‘quality over quantity’ approach. For this reason, you should personalize your visual content for specific segments of your target audience. You’ll need to come up with the ways to create personalized content for each platform – as well as for the audiences who are the most likely to be there.
As an example, you can create in-depth product demos for your website. But if you go to Instagram or Snapchat – you’ll have to turn extensive videos into short and mobile-friendly ones. Hence, you should always keep in mind the specific needs, tastes, and expectations of different segments of your target audience.
Just like videos and powerful photos, stories are all the rage these days, When Snapchat introduced this feature, this news has taken the world by storm. Today, Instagram Stories have over 500 million daily active users, which proves that you cannot miss out on this marketing channel.
Using stories for your e-store is a great way to reach new online audiences. Since stories disappear after a set period of time, they create a ‘blink-and-you’ll-miss-attraction’ effect. The fear of missing out on the opportunity draws consumers into your content. This creates a great chance for retailers to stand out from the rest via social media stories and advertising.
Aside from Instagram stories, you should expand your online presence to many other social media channels as well. However, be sure you get into the right channels. Remember: a fisherman goes fishing only in the areas where fish can be found.
What’s not to love about a good story? Everybody loves memorable stories that evoke powerful feelings and establish human connections. Ever since brands started turning salesy pitches into storytelling masterpieces, their impact on customer loyalty and buying behaviors have been legendary.
It’s no news that effective storytelling requires you to use a multitude of approaches. For this reason, you should incorporate various visual elements into your brand story. Remember that customers are more likely to put their money where the heart is. Knowing what story stays behind your brand increases your revenue.
And now endless possibilities to tell your brand story are right at your fingertips – so use them.
Over to you
Ok, let’s face it: none of the hints listed above is particularly new. The trends toward visual content, personalization, and storytelling have always been there, but today brands are learning to use them in new ways.
You should no longer focus on pitchy calls to action. Use the power of creativity and narrative to guide your visitors toward your brand across the ever-growing ocean of high-quality visual content. They will appreciate it.
