Real estate is a risky yet rewarding field to enter. Like many other niches, you would have to have a solid online and digital presence in order to create the best possible scenario for you to make use of. The real estate CRM is a field that is real and thriving since there are a number of real estate developers and agents who are now scouting for potential home buyers and commercial property investors online. This makes it imperative for us to have a tool that will help us understand and process all the bug data that seems to have clogged online market places including those like real estate.
Now, when we think of real estate CRM, there are a number of things that instantly spring to mind. We instantly wonder where the typical home buyers would be lurking and how we can find them in the chaos of the world wide web and all the possibilities presented by the big data. Free real estate CRM seems to be the answer for many. Yet, we would do well to understand what real estate CRM and CRM in general can do before we plunge into this world:
- Organization: With the right CRM in place for your real estate business, you can hope to get yourself a dose of organization before all else. The sheer quantum of information that is available on the world wide web and on social media in particular, can make things pretty difficult if you are not armed with an organization tool that will divide and conquer on your behalf. You can be sure that a real estate CRM system will create fields that will not only store but recognize which information goes where thanks to a lead generation function that would run parallel to the rest of the functions and databases.
- Leads: This brings us directly to the matter of leads. Did you know that information does not merely need to be organized, but it has to work for you as well? When we say work, we actually mean that it has to generate leads. This is especially true for a field like real estate where everything pretty much depends on the quantity and the quality of leads that we generate on a regular basis for various properties.
- Understanding Data: Storing data and generating leads from it is not always enough. We also need to help real estate agents and developers understand that data with the help of insights that will fuel the business. For this, the real estate agents will have to understand the various properties and the locations so that the information here can be used in order to create a robust CRM system which will give back in terms of leads and business. This will also help the real estate agents understand customer needs in a better and more targeted way.
- Targeted Approach: This brings us to the marketing automation side of the free real estate CRM niche. You would have to understand that in order to reach the right customer at the right time, you would need to use a targeted approach that will take you towards a better audience base and one that will feed you with actual, genuine leads more than any other. In order to do this, you would have to use the information to build a targeted approach thanks to the marketing automation side of the real estate CRM.
- Conversions: Finally, we are down to that very important aspect that should be the driving force for all businesses and their business goals. Conversions in real estate terms would mean finding and bringing in the right buyers at the right time for the properties that the agents or the developers may have listed. You would do well to understand that this is the very end of the sales pipeline, yet the work of the real estate CRM does not always stop here since an up sell or the want for an upgrade on a home is always a possibility and the CRM system should help the agent keep in touch with these needs with proper information stored in the right place for future use.
When we look at all of the above, we understand just how free real estate CRM works in the benefit of the real estate agent. Let us now cast a glance at some of the top real estate CRM systems that can truly help you with your real estate business or practice:
EngageBay: This is one of the best CRM systems for any and every niche, including real estate. This is due to the fact that not only is it affordable, but it also allows you plenty of customization so that you can actually set and achieve a number of goals in your sales pipeline. Plus, it comes fully loaded with many features that can further your real estate dreams in terms of lead generation, conversions and targeted campaigns.
Suite CRM: This CRM system can help you with your real estate business since it brings in many features that can help you organize your data and reach out to your customers in a targeted manner as well.
Zoho CRM: This CRM is also a well known one that allows you to get the most out of the framework and its various features. The marketing automation side basically helps you automate the email marketing side of things while you go about your business of reaching and engaging prospective real estate buyers.
iHomefinder: This real estate CRM has been created specifically for real estate developers and agents, yet lacks many of the wider functions that can help buyers reach and understand just where they stand in the real estate market. The platform needs more widespread marketing automation needs in tandem with other fully loaded platforms like EngageBay and others.
You should choose your real estate CRM system with great care to reach your customers easily.