Emulsion Pressure Sensitive Adhesives Market size is forecast to reach $14.6 billion by 2025 after growing at a CAGR of 4% during 2020-2025. Emulsion Pressure-sensitive adhesive is adhesive which forms a bond when pressure is applied to join the adhesive with the adhered. Emulsion pressure sensitive adhesives are easy to use and have the ability to tackle adhesion challenges in a variety of substrates and coatings in packaging industry.
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By Product– Segment Analysis
Acrylic segment held the largest share in the emulsion pressure sensitive adhesives market in 2019 as it is widely used in packaging industry. Acrylic formulations provide an ideal solution combining balanced performance, good weather resistance, and advantageous processing. Acrylic Pressure-Sensitive Adhesives are tremendously versatile. They have low-cost and a broad performance range, from ultra-removable to ultra-high adhesion depending on the formulation. Due to this benefit, the application of pressure-sensitive adhesives based on acrylics is increasing greatly in a variety of label and packaging applications. PVA segment is the second largest segment in emulsion pressure sensitive adhesives market. PVA segment is used in automotive bonding, clear battery labels and others.
By Application– Segment Analysis
Labels segment held the largest share in the Emulsion Pressure Sensitive Adhesives. These paper labels can be directly applied to food, such as fruits and vegetables, sausages, clear labels, packing lists, envelopes, general purpose permanent labels, fabric labels, tire labels, removable labels, specialty labels, and durable labels. Labels segment derived from acrylic emulsions, are extensively utilized in labeling industry owing to their superior characteristics. They allow wider webs, faster speeds, and overall better uptime during converting as compared to other labels. Graphic Film segment is the second largest segment in terms of application in the emulsion pressure sensitive adhesives market. Graphic Films are used in resistant graphics, home decor, point-of-purchase promotions, outdoor advertising, and vehicle graphics. Branding and advertising graphics are gaining more emphasis in corporate strategies of multinational companies as a brand logo and advertising play a crucial role in influencing the consumer demand.
By End User Industry – Segment Analysis
Packaging segment dominated the emulsion pressure sensitive adhesives market in 2019 growing at CAGR of 5.6%. Emulsion Pressure sensitive adhesives are used in the manufacturing of containers, beauty products, warehouse boxes, jars, pharmaceutical and packaging and others. The user-friendly nature and instant bonding speed offered by tapes and self-adhesive labels are the major factors driving the product demand in the packaging industry. China is the global leader in the packaging industry. The increasing need for quality water and health-conscious drinking habits are expected to increase the consumption of bottled water, which directly influences the packaging industry in the region. For instance, according to DCC China, the consumption of bottled water is expected to reach 49 million metric ton, by 2020. Similarly, India has second largest packaging industry. With the rise in the consumption of processed food among the urban population has increased in the demand of packaging materials. Automotive Industry is the second largest market for emulsion pressure sensitive adhesives. In automotive industry, pressure sensitive adhesives provide a cost-effective solution to car manufacturers for improving the speed and efficiency of assembly operations. Emulsion pressure sensitive adhesives contribute to ensuring the light weight of cars, thereby improving crash performance and providing an ideal counterbalance.
The COVID-19 outbreak has exposed several challenges for the packaging segment. The Production facilities and supply chains are affected. Demand for the packaging of materials or products are go down. Supply side shocks are perhaps some of the most visible effects of the pandemic’s impact. Companies that are located in countries badly affected by the virus or those that are dependent on supply chains located in affected countries are the immediate victims of the pandemic. The impact of COVID-19 will directly affect the market growth of emulsion pressure sensitive adhesives in the year 2020. But after this year it will grow at a steady rate in 2021-2025.
Geography – Segment Analysis
Asia-Pacific (APAC) dominated the emulsion pressure sensitive adhesives market share of more than 39% followed by North America and Europe. The economy of APAC is mainly influenced by the economic dynamics of countries such as China and India, but with growing foreign direct investment for economic development of South East Asia, the current scenario is changing. Countries in South East Asia are witnessing high growth in packaging, automotive and construction industry. China was the leading regional market, due to the availability of raw material and cheap labor. India is the second major market after china. The increasing growth in Real State (Building and Construction) sector especially in India, China, Japan and Indonesia is another key aspect to the growth of global emulsion pressure sensitive adhesives market. According to data released by the National Bureau of Statistics (Government of China) the growth for the construction sector was around 6.2% in 2018. Whereas, the data provided by National Investment Promotion & Facilitation Agency of India the Construction industry in India expects a growth rate of 5.6% per annum over the next 10 years, which will directly benefits the emulsion pressure sensitive adhesives market.
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Drivers – Emulsion Pressure Sensitive Adhesive market
The increase in global construction industries is a major factor which influence the growth of emulsion pressure sensitive adhesives market across the globe. Emulsion Pressure-sensitive adhesive have properties that can insulate a building from environmental events such as precipitation, vapor ingress, extreme cold and heat, and external noise. Emulsion pressure sensitive adhesives tapes can be used as an effective alternative or complementary barrier throughout a building by sealing areas like windows and doors that may be vulnerable to outside environmental fluctuations. By 2020, construction output is estimated to grow by 70% to $12.7 trillion and will account for 14.6% of the world output with some of the larger emerging markets such as China, India, Russia, Brazil and Poland driving growth, along with U.S. Global GDP growth of 3.5% and 3.6% is expected in 2017 and 2018 respectively however the meteoric growth that outpaces global GDP will be concentrated in countries like China, India and U.S. India will overtake Japan as the third-largest construction market with annual growth averaging 7.4% annually in construction. This will drive the emulsion pressure sensitive adhesives market near future.
Emulsion pressure sensitive adhesives is used to assemble the electronic gadgets. These Emulsion pressure sensitive adhesives have impressive assembly-related and performance characteristics. They withstand high temperatures and harsh environments, and they bond securely to a host of substrates. They enable engineers to lower the total cost of assembly and eliminate time-consuming procedures and cumbersome electronic equipment.
Challenges – Emulsion Pressure Sensitive Adhesive market
High moisture sensitivity is projected to restrain the market growth of emulsion pressure sensitive adhesives. Moisture can negatively affect the adhesive properties. Moisture can weak the joints on the interface, which causes the most damage and leads to degradation and loss of adhesion between the adhesive and the adhered. This will restraint the emulsion pressure sensitive adhesives Market near Future.
Disposal Requirements Treatment and removal of large amounts of tape, hinge and adhesive residues can generate significant quantities of organic solvent waste. Disposal regulations vary in different regions, but one factor that appears to be a constant is high cost. Certification by local authorities and preparation of a contract for disposal is expensive and needs to be factored into the overall treatment cost.
Technology launches, acquisitions and R&D activities are key strategies adopted by players in the emulsion pressure sensitive adhesives market. In 2019 the market of emulsion pressure sensitive adhesives has been consolidated by the top five players accounting for xx% of the share. Major players in the emulsion pressure sensitive adhesives market are 3M, Sika Group, Bostik, Henkel, BASF SE, Avery Dennison and Others.
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