A2P SMS Market Scenario:
Market Research Future, in its latest study, summed clearly that the global A2P market 2020, could witness much bigger stability from the years 2018–2023. In these years, the market’s potentiality might raise high at 4.7% CAGR, with a market valuation of USD 50.1 billion. It could be the great achievement of the market to see the future amidst COVID 19 pandemic across the world.
Tanla Solutions (India), Infobip Ltd (UK), Tyntec (Germany), Mahindra Comviva (US), Syniverse Technologies (US), Trillian Group (Malta), CLX Communication (Sweden), Tata Communications (India), SAP SE (SAP Mobile Services) (Germany), Vonage Business (US), MBlox Inc (US), and Twilio Inc (US) are the key players of Global A2P SMS Market.
The short messaging service, prevalently known as SMS, has evolved over the years. While consumers worldwide have progressively veered to instant messaging applications, such as WeChat, WhatsApp, and Hike, network providers prolong to find unique methods to ensure the usage of SMS. Currently, the entire engagement or user traffic for application-to-person (A2P) SMS type is scaling new heights. This trend is expected to prolong over the impending years. Leading top tier and medium-sized companies worldwide are progressively focusing on raising employee and customer engagement, owing to which, the A2P SMS market has considerable veteran escalation.
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While A2P SMS continues to stimulate and revolutionize business messaging, novel A2P SMS technologies are being developed by vendors functioning in the current market landscape. Nearly ninety per cent of the entire A2P traffic is liable to be motivated by SMS during the assessment period owing to which, momentous developments across the A2P SMS market, in terms of technology, can be anticipated.
MRFR further details that the exponential surge in the counting of mobile users worldwide, increasing affinity toward mobile marketing, mounting adoption in the banking sector, and two-factor authentication, particularly for web platforms and services, are some significant factors that are anticipated to motivate the global A2P SMS market.
On a similar note, the adoption of A2P SMS is likely to garner significant traction during the assessment period, as more number of business entities across various domains, such as healthcare, tourism, and banking. These sectors are mainly in favour of using A2P SMS as a default channel for marketing communications, alerts, circulating notifications, employee engagement, and reminders. All these factors have contributed to the market’s growth over the years and will continue with it throughout the assessment period.
While COVID-19 pandemic continues to cripple, the study of the market is conducted through segments—application and end-user.
Regionally, the global A2P SMS market has been studied for the regions of Asia Pacific, Europe, North America, Middle East & Africa, and South America.
Asia Pacific dominated the A2P SMS market and recorded for a 40.7% share by 2019-end. It is estimated to maintain its governance during the assessment period. Furthermore, the market in the Asia Pacific is estimated to expand at a growth rate (CAGR) of 4.1% during the forecast period. The preponderance of retailers observes mobile as a necessary component of marketing strategy, thus causative to a vast uptake of SMS technology in the Asia Pacific region. The massive volume of SMS messages sent has the probable to spawn noteworthy revenue for operators. The future of A2P SMS is in the partnership of messaging specialists with operators rather than working as separate entities. Therefore, the partnership of messaging specialists directly with operators is a noteworthy driver of the A2P SMS market, mainly in developed countries of the APAC region.
The A2P SMS market in Europe and South America regions is likely to expand moderately during the estimated period. North America is one of the outstanding regions in A2P SMS market, which will contribute the premier revenue globally owing to technological developments and considerable application of A2P SMS equipment in different end-user segment in the region.
Table of Contents
1 Executive Summary
2 Scope of The Report
2.1 Market Definition
2.2 Scope of The Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
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List of Tables
Table1 Global A2P SMS Market: By Region, 2018-2023
Table2 North America A2P SMS Market: By Country, 2018-2023
Table3 Europe A2P SMS Market: By Country, 2018-2023
Table4 Asia-Pacific A2P SMS Market: By Country, 2018-2023
Table5 Middle East & Africa A2P SMS Market: By Country, 2018-2023
List of Figures
Figure 1 Global A2p Sms Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Porter’s Five Forces Analysis of Global A2p Sms Market
Figure 4 Value Chain of Global A2p Sms Market
Figure 5 Share of Global A2p Sms Market In 2017, By Country (In %)
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