Content marketing is an integral part of every brand’s marketing strategy. Consistently creating and sharing quality content is extremely time-consuming and has many layers. Luckily, as technology moves forward, there are innovative and helpful tools available that can help you optimize your content marketing efforts and increase your efficiency.
These five tools offer unique features that will dramatically impact the effectiveness of your content marketing efforts.
Brandfolder is a digital asset management tool that is a game-changer when it comes to content marketing. The base of your content marketing efforts is, of course, content. Brandfolder provides a comprehensive platform where you can store and organize your content, which will help you maintain brand consistency throughout all your digital assets. Brand consistency is a crucial component in effective content marketing. Beyond that, Brandfolder delivers insights into the performance of each piece of content, keeps them secure, and improves efficiency by making it easier to locate assets. You can check out Brandfolder here.
BuzzSumo is an incredible research tool to help you identify which types of content are most effective in your niche. The best way to ensure you create content that converts is by figuring out what your target audience is looking for. By using keywords and domains, you can run a search to see which type of content is being shared the most across social media and the web. You can track competitors’ content and also locate influencers in your niche, which you may then want to reach out to.
Click funnels are all the rage in the content marketing world, but creating them is a complex process. Luckily, ClickFunnels is here to take the guesswork out of building a structured click funnel with proven success rates. The platform features sales funnel templates that are user-friendly and are built using data from the high-converting funnels of other brands. Sales funnels are proven to increase conversions and should be an integral part of your content marketing strategy.
Not all businesses are graphic designers, and with Canva, you don’t have to be. Visual assets are a necessary part of your content marketing. From logos to banners, infographics, and social media posts, some design know-how is helpful in your business. Canva offers an extensive library of templates for almost every platform imaginable. You can create posts for Instagram stories, Facebook ads, website banners, Pinterest boards, and more. There is a paid, premium membership available to access additional assets, but the free version is a great place to start.
A key component of content marketing that will dramatically increase audience retention is email marketing. Mailchimp is a user-friendly email marketing platform that is accessible from both desktop and mobile. Its “drag and drop” creation feature allows you to build your emails from a variety of different templates easily. It automatically imports subscribers, and you can create multiple mailing lists to suit your personal needs. Mailchimp provides comprehensive metrics on all emails sent so you can see the engagement rate and make tweaks to future campaigns accordingly.