Well, well, well, what do you think Quibi is? People are widely told about this vague unit of ten minutes or less, and they are gold in the many ads that are now ubiquitous as well as maligned on YouTube or Instagram or TV.
Of course, we know that it is a backed attempt by a billionaire to mint a new one-word signature in the entertainment industry. This is an attempt to unite the prestige of Hollywood and other resources with interstitial snackable bumps that are full of content and are popularized mainly by lo-fi creators on the video platform and various other networks of social media.
People are finding it a bit weird that this new service is aimed to be disruptive insurgent of entertainment platforms while it is specially made for an audience that are born with phones in their hands.