Computer Graphics Market size is forecast to reach $273.4 billion by 2025, after growing at a CAGR of 5.4% during 2020-2025. The increasing internet penetration and the growing usage of smartphones for providing high resolution games and graphics are further accelerating the computer graphics market growth. Moreover, the introduction of digital photography, image processing and the advancement of ray tracing technique are highly enhancing the computer graphics industry. Also, the rising growth of entertainment and advertising are anticipating the growth of computer graphics market during the forecast period.
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Application Type – Segment Analysis
Animation segment holds the largest share in the computer graphics market in 2019. The advent of computer graphics is allowing users to create animated movies and games with special effects and scenes that is gaining huge customer’s attention. The development of animation segment is also leading to the growth of the entertainment and advertising sector, owing to the rising need for attractive animated scenes in the games and movies. The deployment of Computer-aided design (CAD) technology is also being widely used for producing animations with special effects in movies, advertising, technical manuals and so on. In addition, the implementation of AR/VR is also enhancing the gaming animation and making it more impressive which is further creating opportunities for computer graphics market.
The other application such as medical imaging is also growing at a faster pace due to the increasing need for computer graphics for Magnetic resonance imaging (MRIs), Computed Tomography (CT) scan and other scans in healthcare sector. Hence, due to the rising need of advanced scanning method for disease detection has highly encouraged the medical imaging application which will further propel the computer graphics market.
End-user – Segment Analysis
The Entertainment & advertising segment is enhancing the growth of the computer graphics market due to rising need of animation for movies, gaming and advertising. It is also estimated that the entertainment and advertising segment is projected to grow at a CAGR of 9.56%. The use of computer-aided design (CAD) for providing real-time animation for movies and gaming is highly accelerating the entertainment industry. The high-end gaming with impressive digital video with the help of computer graphics is highly getting traction. Furthermore, the television shows, music videos and motion pictures are also extremely influenced by the use of computer graphics for providing more interesting images and videos. The emerging mobile games and the impressive advertising images and videos are further propelling the computer graphics market. Also, the growing use of mobile devices and the increasing attention towards content customization and personalization are driving the computer graphics market.
Additionally, the other industry verticals such as healthcare, education, automobile and so on are also proving to have a positive impact on the computer graphics market. The rising need of advanced image processing methods in healthcare and for training and education will further propel the computer graphics market in the coming years.
Geography – Segment Analysis
The computer graphics market is dominated by North America owing to the rising sales of animated films and the increasing use of visual effects (VFX) in the U.S and Canada. The overall computer graphics market in North America grew with a share of more than 35% followed by APAC and Europe. Also, in the U.S the media and entertainment industry is growing with a rapid rate due to the increasing developments in the motion pictures, television programs and commercials, streaming content, music and audio recordings, broadcast, radio, book publishing, video games and others. It is also estimated that the media and entertainment industry will reach more than $830 billion by 2023, due to the rapid expansion of streaming video on demand (SVOD), television subscriptions and so on. This factors are further leading to the growth of the computer graphics market in this region.
Drivers –Computer Graphics Market
The rising influence towards artificial intelligence, augmented and virtual reality, personalized advertisements and block-chain are widely leading to the advancement of the entertainment industry. This deployment of technology in entertainment has transformed the way audience view the images and videos. The introduction of these technologies are captivating consumers and creating new user experiences in which consumers interact with brands in new and entertaining ways. Also, according to Global Entertainment and Media outlook, it is predicted that VR content revenue will increase to $5 billion which will enhance the media and entertainment industry. This significant factors are driving the computer graphics market.
The computer graphics software such as the computer aided design (CAD) is considered to be the most significant software that is used in various applications ranging from animation to designing, image processing and so on. CAD is also commonly used for designing of buildings, space crafts, automobiles, computer textile, computer hardware, watercraft etc. CADs are gaining huge popularity and is widely being used for real time animation by using wire form for displaying animated designs on a video monitor for testing the performance of a vehicle or any system. Also, the use of visualization software by scientist, engineers, medical person, business analyzer and other workers for analyzing large amount of information from certain processes, numerical simulations, satellite cameras and other sources is also leading to drive the computer graphics market. Furthermore, the advancement of the latest animation software such as FlipBook (DigiCel), Flash (Adobe), Blender (The Blender Foundation), 3ds Max (Autodesk), Maya (Autodesk) and Cinema 4D (Maxon) are majorly influencing the users which is leading to the growth of the computer graphics market.
Challenges – Computer Graphics Market
As, the demand for real-time animation and more enhanced video and images is increasing in the entertainment and media industry, the price for subscriptions is increasing. The rising cost of advanced software for providing more visual effects to the video is leading to hinder the computer graphics market.
Technology launches, acquisitions and R&D activities are key strategies adopted by players in the computer graphics market. In 2019, the market of computer graphics has been consolidated by the top ten players – Adobe Inc., Advanced Micro Devices, Inc., Autodesk, Inc., Dassault Systemes SE, Intel Corporation, Microsoft Corporation, Nvidia Corporation, Siemens PLM Software, Sony Corporation and Mentor Graphics.
Ø In September 2019, GraphicSpeak, a news and commentary site announced their newly redesigned website. This redesigned website is majorly created for professionals in computer graphics, CAD, ray tracing, animation and others who are at the forefront of computer graphics development. This new website will also lead to the transformation of the computer graphics industry with artificial intelligence, machine learning, 3D design, graphics arts and others.
Ø In August 2018, NVIDIA reinvented computer graphics with the launch of the NVIDIA Turing GPU architecture. This new Turing GPU architecture features RT Cores that accelerates the ray tracing and new tensor cores for the inference of AI, which further makes real-time tracing possible.
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