Introducing One Nova Underwear, the only underwear that is so comfortable, you’ll forget you’re wearing it! At One Nova, we believe in the simple power of basics. Underwear is something that we think about way more than we should. Whether it’s “Ugh, the tag of my underwear is irritating” or the constant feeling that you need to adjust them. At One Nova, we’re working to change that. We want the only thought you have about your underwear to be “These are so soft” when you first put them on. After that, it shouldn’t cross your mind again. Something that we put on every day should be a pleasant experience!
We reinvented our underwear from the ground up, starting by producing our own exclusive fabric blend: a unique blend of eco-friendly merino wool and beech tree fiber. Merino wool is what makes our underwear unbelievably soft. It also naturally wicks away sweat and other moisture, for odor protection. The beech tree fiber gives our underwear their durability, and most importantly, their breathability. We didn’t forget the construction either, our boxer briefs have no tag and a 3D pouch that allows for extra room in the front so your sperm count is protected and you never feel squished.
No more adjusting, chafing, odor, or sweat. Just comfort.
Life can be unpredictable, sweaty, and uncomfortable, but you don’t need to be. Never adjust, chafe, or stink again. Go hiking and get lost. Go to the gym and then back to the board room. Go to the airport and have your flight canceled. We’ve got you.
Whether you’re a backpacker, businessman, homebody, or anything in between, life is full of unexpected adventures. That’s why it’s important to have comfortable and reliable clothing. One Nova was designed for the ultimate comfort experience so you can feel and move confidently. Underwear may be the first thing you put on in the morning, but it should be the last thing you worry about. We thought of all the problems that underwear may cause so that you don’t have to! Look at all of the things you don’t have to worry about when you wear One Nova underwear:
On top of all this, One Nova underwear is silky smooth, resistant to shrinkage and pilling, and comes in rich colors. A pair of One Nova underwear can be worn comfortably for up to three days as well!
The reason we are able to make such awesome underwear is thanks to the revolutionary material we use. Our team spent a year traveling around Asia searching for the perfect materials for One Nova. The time was well spent because we found the ultimate textile combination: Merino Wool and Modal.
Modal wood fibers are created by spinning cellulose from beech trees. The result is a fabric that is breathable and silky smooth. Their properties resist both shrinkage and pilling. They also absorb dye, so the fabric keeps its rich color even after being washed.
Merino Wool is made from a particular breed of Australian sheep. The wool is made of very fine fibers allowing it to act as a natural temperature regulator as well as being odor-resistant, moisture-wicking, breathable, and soft to the touch.
Together we blend these two textiles to make the ultimate fabric for our underwear. One Nova underwear has the benefits of both textiles. Super soft, breathable, moisture-wicking, and durable. This underwear can survive anything.
At One Nova we believe in transparency about where our materials come from and how our products are made. We are committed to producing products efficiently to not harm the planet. Our underwear is made from 100% eco-friendly and sustainable materials.
We don’t use any plastic material. All of our products and shipping packagings are made from recycled papers and cardboards. In order to minimize waste generation, we always look for ways to use the least packaging possible.
We only use natural materials in our products. Merino wool and modal from beech tree fibers are biodegradable. We also make sure that the manufacturing process is earth-friendly. Our boxer briefs are made in an eco-friendly process. The merino wool comes from Australia. The Modal is produced by a company, Lenzing in Austria. From wood sourcing to factory gate, Lenzing modal fibers’ sustainability has been scientifically proven in a life cycle assessment done by Utrecht University.
To meet the anticipated demands of our backers, we have spent months looking for new partners around Asia. We have finally found one in Qingdao, China. The labor condition is the most crucial element for us when it comes to choosing factories. Over the course of our preparation period, we have visited our factory to get to know the team behind the production of our underwear and to make sure that these employees are working under good conditions. We can assure you that they work under healthy conditions within well-organized factories. They also produce high-quality products. We, One Nova only become partners with those who we can count on.
Hi, we’re Taiga and Lilian, the team behind One Nova. We started One Nova as business students, with a strong mission: to create the perfect pair of underwear. We were fed up with the solvable every-day problems caused by poor design and cheap fabrics. We were sick of scratchy fabric that makes you uncomfortable all day long and poor construction that doesn’t give you proper support. We traveled around Asia in search of solutions to these problems and somewhere along the way, One Nova was born. We as a community deserve better from the clothes we wear. We deserve better quality, better comfort, better support, and better production practices. We are proud to deliver you all of those things with One Nova underwear.
Thanks for reading, and let the adventure begin!
Because we are a young startup and this is our first international challenge – we’ve made sure that we are prepared to handle the demands of our backers. We have visited our manufacturers countless times to ensure that the production is thorough, we’ve traveled around Asia to find the materials that are right for us – and fo our One Nova family. As one of our mission as a company is transparency – we promise to be transparent and to be responsible for our products. Our backers and customers are very important to us and we will promise to communicate with you. All that being said, risks and challenges can occur. We’ve laid out all of the details and meticulously scheduled everything – for our launch, production, and delivery but things like production or delivery issues and delays can occur from unforeseen events. We’ll make sure to keep you in the loop every step of the way. We will make updates and make every effort to get in touch with you about new events – good or bad. We are excited to finally show our new boxer briefs to the world! Thank you for your support! We are deeply grateful that you’re on this journey with us. Leave a comment or get in touch with us through our email for any concerns or comments :) crowdfunding@onenova.co.jp