Artificial Intelligence driven Marketing Communications
Dhoby, founded in November 2019, aims to take the hassle away from what is normally a cumbersome task – going to the dry cleaner’s. We are currently a team of 6, and the app has launched for iOS today in testing capacity. Android users will be pleased to know that we are in the final stages of going live.
We aim to provide a solution for a major inconvenience for anyone that needs their important washing taken care of – going to the dry-cleaners! We want to help you save your time. Join us in disrupting the dry-cleaning industry – this is a journey we’d love to share with you.
Sign-up and choose from a list of dry-cleaners near you, and you’re good to go. One of our drivers will pick up your order and drop it off at your business of choice. Once complete, your order will be brought right back to your doorstep, nice and clean.
Where we are currently:
Risks and Challenges and how we plan to overcome them. 1) Customers aren’t satisfied with delivery times (too long for a driver to pick up an order) We expect this will be the case soon after launch. With that said – as the app picks up in popularity, so will the number of drivers wanting to work with us. At the start, we will set the expectation for customers via in-app notifications that delivery may take slightly longer while we grow. We will be transparent with our customers and advise them that we are campaigning to have more drivers on board to mitigate wait times. 2) Orders are missing/damaged We have done all we can to mitigate this risk from happening. Upon sign-up, we require drivers to store a photograph of their driver’s license on our app as a safety net for customers. If there are any issues, we can then discuss the situation with the driver with ease. When a driver picks up an order, they must confirm that the number of items matches exactly what the customer has ordered. This also happens when a business picks up a delivered order, to ensure a seamless transition. If a driver/dry-cleaning business has been flagged with a missing/damaged items report more than twice in a 6 month period, they will be investigated and if found complacent when doing their duties, they will be disqualified from participating further. 3) This won’t take off as dry-cleaners can be quite traditional. We will advise such businesses that we are going to stay true to tradition, but we’re going to be doing it in a slightly different way. All you need is a mobile phone, nothing else. This will introduce new customers to you in an age where almost everything can be picked up and delivered with ease. Stay relevant, and let us be the bridge to relevance. 4) What if I’m not home when my dry-cleaned items are being dropped off? The same as any parcel delivery, we will leave it at your delivery address. If you’d like, we can leave it with a trusted neighbor instead – just leave us a note when you place your order.