The idea of coming up with this product came from standing in line at sandwich shops, airports and convenient stores not having a grab n go product that requires utensils. Kids that play sports, teens that don’t want to deal with utensils , adults that tend to eat in cars . Everybody is used to twisting a bottle cap to access the product. This snack will allow the product to be as fresh as possible ( 10 day self life ) and be a convenient snack while having an Eco friendly package to earth.
I’m raising funds to go into production with a patent pending process that will bring fresh fruit to a platform of a Grab and Go. The packaging was a challenge as we needed to be different and came up with a Bio degradable container. I have developed 50% of the equipment and now am ready to go into production with the help of this program.
I plan to go into production in May and need to order all equipment by Jan. 30th no later then Feb.14 2020. 250,000 will be required to purchase equipment that will be required to label and assuring food safety equipment is in place.
Risks associated, are product not being selected that meets a high standard to produce in this snack. This risk is addressed by implementing a procurement program to address product being fresh and testing prior to producing product to contain natural sugars thus resulting in a good experience to the consumer. I’ve addressed the budgeting on this project on a worse case scenario. Example- If watermelon spiked like last year at 300 a bin on 36 count, pricing is $ 8.33 a unit this pricing was for 2 months. Mother nature contributed to this scenario. Planning for worst case scenario, we priced out watermelon at 6.00 a unit year round being that the next 9 month we purchase at 4.03 a unit The same is planned for pineapple and pomegranates. Our timeline is May 1, 2020. We have the facility , 50% of the equipment and point of sale displays will need to be paid for to launch and sell product. Rewards will come as product is launched to have the experience of consuming a grab and go healthy fruit snack with no preservatives. Our audience is a theater to cater to the soccer mom and kids involved in sports, teens on the go and adults to consume a healthy snack. Sporting events, convenience stores and eventually chain fast food restaurants to have more options to consumer on the fruit side of snacks.