The fashion industry as a whole thrives on high volume and output. This is ever-present in jean making and textile creation as companies continue to scale with tech and mechanical operational advances. The Craft Denim Clean Custom Jean reenforces the idea that the human touch and a love for crafting from passion is vital in upholding that growth. Every aspects of Craft Denim’s ethos is connected to real craftsmen using techniques that date back several hundred years. From weaving yarns to spinning threads, a symphony of skill is displayed as these artisans push and pull delicate equipment with grace and precision. Their guidance powers the longterm vision of Craft Denim and propels us forward. Each Custom Clean Jean is produced & quality controlled by hand to ensure lasting durability and a proper fit. The handwoven approach to fabric making is not typical in the textile industry today and presents a rare opportunity to reintroduce a traditional standard of production to pledgers. This entire process we utilize imposes a substantially lesser environmental impact than other manufacturing methods.
Craft Denim is based in Pekalongan Indonesia, a city situated in Central Java. Because of its rural setting and proximity to the elements, the artisans at Craft Denim chose to allow their surroundings guide them when developing the fibers that go into each garment and let nature itself become the designer. Coloring garments without the use of toxic or otherwise harmful chemicals found in commercial coloring agents is a cornerstone that the brand stands behind as it launches within the fashion and sustainability communities. Naturally forming indigo plants grow in abundance within and around this Indonesian region and are responsibly cultivated in order to create the unique blue hues the jeans have. What makes Craft Denim’s fabric particularly special beyond the use of locally sourced indigo is its intentional inclusion of plant based dyeing techniques to create specific color characteristics. Tingi, Spappanwood, & Jalawe tree barks are all used to create tents and tones that set Craft Denim’s hand-woven textiles apart from what is commonly found on the market today. Lead minerals are even added to specific weaves for a distinctive pop of color when needed. These complexion variations, unlike standardized commercial dyeing practiced by most of the denim industry, is much more environmentally friendly as well as pleasant for the skin and to the touch.
Sample of plant extracts and minerals used for dyeing:
All of our manufacturing, dyeing, and the labor associated with our textile production is ran with responsibility and love attached to it. The artisans and craftsman whom we work with are at the core of everything we do. Upon delivery, each pair of Custom Clean Jeans will be presented with a detailed manufacturing guide to the pledgers involved with helping Craft Denim’s launch. This authentication will provide transparency into our practices and the detailed process of how each jean is constructed.
Each pledger will be surveyed extensively about different the options that are available for their custom jean at the conclusion of the Kickstarter campaign. These details create a unique opportunity for the consumer looking to add his or her touch to the design of the product that will eventually arrive at their doorstep. The survey will also include custom options for each pledger to choose from.
Customizable options that pledgers will choose upon contributing:
Pledgers will have 3 exquisite hand-woven fabric options to choose from when customizing their Craft Denim Clean Custom Jeans:
THE COMFORT
INDIGO-INDIGO
HANDSPUN
A truly personalized touch has been added to the Craft Denim Clean Custom Jean to make it a one-of-a-kind purchase for supporters. Pledgers can choose between the “Antique Logo”, the “Handloom” or “Brand & Name” emblem options that will be applied to the waistband (2 of which include the option to inscribe a full name). These vegan-embossed branded labels add a unique accent to each custom jean making them a keepsake for ones own collection or a brilliant gift idea for the denim lover in mind.
READY-TO-WEAR FIT
The size chart for the Ready-To-Wear Fit Option is approximate and should be used to guide customers towards the most comfortable and well fittings jeans possible. The post campaign survey will be sent to all backers in an effort to further determine what size will work best for each persons individual body type and needs. We will offer size 28 (waist) to 40 in inches. Reference the chart below to see what your ideal size would be.
NOTE: There will be two leg opening options for those customers who want to distinguish how their Ready-To-Wear jeans fit from the knee down. Our STRAIGHT leg opening option will measure at approximately 8 inches across the bottom hem of the pants. Our SLIM leg opening option will measure approximately 7 1/4 inches across the same point. This information may shift depending on the size of your pants. The post campaign survey will further reiterate this information.
CUSTOM FIT
For those customers interested in a completely customized fit that adheres to their specific physical needs, an option has been created for providing our experienced team with your own measures that you take from home. This gives you the chance to address any specific areas of concern using a pair of jeans that fit you perfectly already. A standard measure tape (found at any craft store) should be laid flat on the garment as these measurements are taken to ensure accuracy. We will work with you throughout the survey process to guarantee the correct information is taken for your order. Choose the CUSTOM FiT reward when submitting your pledge. The following measurements should be submitted when surveyed:
Waist
Inseam
Outseam
Rise
Seat
Thigh
Leg Opening
We truly thank you for viewing our campaign and we hope that you can support our efforts to bring a clean and innovative product to market. Please feel free to message us with any questions you may have during and after the campaign. With over 25 years of combined experience, our founders hope to deliver a truly refined product to all of the denim lovers who help us launch Craft Denim!
The biggest challenge that the team at Craft Denim has come up against is simply spreading the word about our project. We believe in our process, product, and the ideology behind why this product should be introduced to the market. It its our sincerest hope that all of our contributors and believers take on the task of spreading the message of what Craft Denim is and why its important to the denim industry.