Micellar Casein Market is Driven by Innovative Product Development and Surge in the Health-Conscious Consumer Base
The emergence of active nutrition is triggering significant growth of the micellar casein market. In recent times, active nutrition is no longer limited to professional bodybuilders and athletics; health and wellness are stimulating the consumer interest in micellar casein. Manufacturers are building a nutritionally-aware and health-conscious consumer base through aggressive marketing strategies, with product packaging that has a distinctive nutritional profile. The key market players are also investing in the growing popularity of plant-based and organic ingredients by developing innovative nutritional and technical functionalities of micellar protein by utilizing organically produced milk. A surge in the funding by the enterprises also has a contributing role in the increased global micellar casein market size in 2018. This market generated a revenue of $5.1 billion in the same year. Moreover, the market is poised to increment at a CAGR of 4% during the forecast period 2019-2025.
Cheese is the fastest-growing segment in the micellar casein market, as they mostly contain 80% casein protein and 20% whey protein. The application is growing at a CAGR of 3.4% through to 2025. With a growing consumer demand, cheese is an extensively consumed fermented dairy product. The application is an excellent source of whey protein concentrate and whey protein powder.
Gaspari Nutrition Influenced Innovative Product Development in the Market
The micellar casein market is witnessing healthy growth as the enterprises in the marketplace are launching new nutritional supplement solutions in the dairy industry using membrane technology. Micellar casein is widely consumed in Europe, owing to this, the region held the largest revenue share in the global micellar casein market of 36% in 2018. This is attributed to the major consumption of protein in the countries of Europe such as Germany. In 2017, Gaspari Nutrition launched MyoPure 100% Pure Micellar Casein derived from Molkereigesellschaft Lauingen mbH (MGL) using membrane technology. Gasperi Nutrition is also planning to re-launch and introduce various other micellar casein product of its flagship in the coming years. The introduction of this product in the European Union (EU) created huge competitiveness amongst all players such as FrieslandCampina Ingredients. This product created a disruption in the food and beverage industry. Continuous improvement in the taste, texture, and nutritional functionality of the product is supporting the producers to retain the lead in the coming years. The rampant increase in child obesity, 41 million infants and young children were obese in 2016, and increasing consumers that are adopting healthier dietary habits are influencing the market growth through several marketing strategies of stakeholders. Therefore, the micellar casein market is creating huge growth opportunities in the region for the competitors.
Major Multinationals Companies in Market
Some of the key companies in the micellar casein market The Milky Way, Inc., Leprino Foods Company, ProteinCo, FrieslandCampina Domo, Havero Hoogwegt B.V., Nutrimed Healthcare Private Limited, Idaho Milk Products, Inc., Glanbia Nutritionals, Inc., Milk Specialties Global, Ingredia SA, and AMCO Proteins.
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