Artificial Intelligence driven Marketing Communications
Food delivery services are getting ever more interesting thanks to a variety of options made possible by evolving tech, and the creativity that drives the entire industry. Have you heard of flying delivery? Or food drops by way of parachute? These are existing trends and from the looks of things, the next decade will see some amazing things when I come to grocery shopping and food delivery in general.
To give you an idea of what’s going on in the industry so far, here are some of the emerging services made by enthusiastic millennials, who make up the biggest market for grocery delivery service:
1. New delivery channels are coming up
Most Americans will abandon a digital takeout order if the process takes too long; and this is hardly surprising in an industry that’s driven by customer experience.
But this does a good job of diversifying the options available to the everyday customer. So for instance, you can now order groceries from different types of media including phones, social media, virtual assistants, etc. The wide range of options means that customers are able to get groceries from just about any place, and since delivery services have been expanded to accommodate different scenarios, it means that in the near future you will be able to order supplies from a remote location (like if you’re out camping, or such), and maybe the order will be dropped off via parachute, as they do in Melbourne.
2. Food delivery for specific niches
There are a number of grocery delivery services (and ready-made food as well) that focus entirely on niches like vegan or farm-grown food.
There are some benefits to this kind of niche delivery service especially when you consider the intense competition that startups are faced with. For a person looking to break into the food delivery service, one of the ways that your business can stand out is by focusing on an area that is gaining popularity with millennials (since they make up the largest target audience).
The fresh produce segment is only a fraction of the wider grocery delivery service that you can provide in this industry. Keep in mind that some companies have specialized in delivering burger boxes to customers across a particular territory; and it’s one of the ways that some industry experts are carving out a piece of the pie.
3. Food waste apps are saving the planet
One of the things that’s making food delivery services so useful today (apart from convenience) is the potential to save food that would otherwise go to waste. Whether we’re talking about groceries or cooked food, we have to commend the intuitiveness of the younger people who are using food delivery apps to reduce the amount of food that goes to waste.
Did you know that a third of all restaurant food goes to waste? This is totally immoral when you consider that millions people right here in the states are going to bed hungry – and how about the millions more worldwide?
With apps like SaveThePlanet, food waste can be minimized because all that’s needed is for restaurants and food delivery businesses (which involve large kitchens) to register with the app and offer their leftover food for half the price.
It’s a win-win for everyone because the business gets some return on their product by selling at half-price, and of course they offer some benefit to society by helping to feed people who might not be able to afford a regular meal.
And it’s not only low-income people who stand to benefit, or even the food shelters that may get a donation. In fact, anybody can appreciate a nicetasty dinner for just $3, and the planet stays greener because food production is reduced to a sustainable level.
This is the case with groceries; instead of throwing away so much food, companies can offer it at half the price, and preferably before it goes bad. This way, we can reduce food waste to zero.
Staying ahead of the curve
With so many options available for the general public, consumers are getting ever more demanding. There is a general desire on the part of millennials to feel that they are helping to make the world a little bit better than it is; and one way to do this is by making sure that services such as grocery delivery are made with sustainable practices. Throwing away any type of food just doesn’t sit well with most people.
These are just a few of the trends that will impact the broader food delivery market in the coming years, though this is just a glimpse into an industry that is evolving fast, fueled by the wants and needs of a younger audience.