Heini panties mean refreshing air all day. Say goodbye to clingy humid undies. These minimal coverage panties are seriously comfortable, silky-smooth, retain space for air to flow, and never ride up.
How do they not slip down? Waistless panties fit around the smallest part of you upper leg so they always stay in place whether you’re walking, running, dancing or sleeping!
Hi my name is Corrina Benjamin and I am the founder of startup Heini Panties. I have a question for you: Have you ever wondered why there are no women’s underwear that fit with room for air to flow between skin and material? Think about it: All women’s panty cuts cling tightly against your skin. Every woman knows this leads to hot and stuffy-ness! Being a bike-to-work commuter, running around to meetings all day, and exercising after work, I’d had it with my clingy panty options so I set out to design a new panty cut!
I focused on a cut that would fit off of my skin and allow healthy airflow. I sewed around 50 variations at home until I came up with the perfect cut, then went to the LA fashion district to have samples professionally developed. All panties will be manufactured in the LA fashion district!
On my recent maternity leave, I received the first batch of sample Heini panties from my LA fashion district manufacturer. They are going through wash & wear testing now. The funding you help me raise in this kickstarter will go towards developing additional sizes and new colors of Heini panties!
Machine wash cool. Tumble dry low.
The risks and challenges I foresee with my project include limited target customer; more expensive to manufacture in the USA; sizing a completely new panty cut; and delays in the supply chain pushing the delivery date. I have plans to mitigate these risks: I will use target marketing on social media to reach my customers; I don’t have middle-men so will be able to sell my panties with a lower mark-up from cost and still profit; I’m working with professional apparel developers in LA to determine panty dimensions; I have a 50% margin to account for delays.