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Artificial Intelligence driven Marketing Communications

Dec 9, 2019 6:56 AM ET

Data Append/Data Cleanse results in targeted Email Marketing and accurate Sales prospecting

iCrowd Newswire - Dec 9, 2019

Data Cleanse

What is Data Cleaning?

Data cleaning refers to the process of correcting, detecting, replacing, and modifying data from a record database, table, and record. The data cleaning process involves the repeated cycles of documentation and screening of data to implement error prevention strategies. As error patterns are detected, entry procedures and data collection should be modified to reduce future errors and correct those patterns.

Data cleaning not only eliminates the incorrect information and database but also it enhances the accuracy of data set without inevitably deleting information. The data cleaning process consists of several actions, such as standardizing data sets, fixing syntax and spelling errors, correcting missing codes and empty fields, and detecting duplicate data set. Data cleaning plays a significant role in obtaining reliable insights and analytical processes. It creates the database, that is more uniform and standardized to obtain data analytics and business intelligence tools.

Cleanse your database today:-

For any organization, data cleaning services are proved as a strategic approach to enhance analytical productivity. We assist the organizations that are dealing with a large database and deliver our clients with more effective data through rectifying all loopholes in data, executing referential integrity checks, and updating obsolete data. VLMS Global has been effectively serving its global clientele to draw up-to-date, more relevant, and accurate information to accomplish better organizational performance. We help them to manage their organizational data over its entire lifecycle that starts from data extraction, inputting, and processing to the data quality management and analysis. We will optimize the effectiveness of your database, the potency of marketing & sales efforts, that will result in an enhanced return on investment (ROI) for your marketing activities.

How Can I Use Data Cleaning?

Irrespective of the type of data or analysis visualizations you require, data cleaning plays an important role in ensuring that the data generated after the data cleaning process is more accurate, error-free, and consolidated data. When gathering the data from various streams, including tables or manual inputs, information can be incorrectly entered by users or it can have gaps. Data cleaning process helps organizations to match the correct fields, and also enabling the interaction between the business intelligence tools and data sets to obtain the information and business insights more efficiently.

The vital role of data cleaning in data warehouses is known as one of the most important applications. Data warehouses gather a wide range of data from distinct sources and enhance it for data analysis. Data cleaning is mostly used by those organizations which are collecting data from online surveys, forms, questionnaires, and those organizations which are involved in deriving the business insights from the vast amount of data sources.

Contact Information:

Edwyne Fernandes

[email protected]


Keywords:    Email Marketing, Data Cleaning, Data Append

Tags:    Research Newswire, English