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Nov 13, 2019 3:55 PM ET

Mila: The smartest, most thoughtful air purifier ever made The first purifier that makes maintaining your home’s air quality as intuitive as setting your thermostat

Mila: The smartest, most thoughtful air purifier ever made The first purifier that makes maintaining your home’s air quality as intuitive as setting your thermostat

iCrowd Newswire - Nov 13, 2019


Our goal is simple: to make the absolute best air purifier on the market. That means top-notch performance, design and technology, all at a price every family can afford.

Mila was built by three dads who wanted clean air for their kids but saw major flaws in the air purifiers that dominated the market. So they did what nobody else thought to do — fix the problems.

After years of research, engineering, and feedback from real families, we’re thrilled to introduce you to our labor of love. She’s packed with unique features and abilities that make her the most genius purifier around:  

Today’s air purifiers come with 3 antiquated speeds – like a blender circa 1984. 

On top of that, there’s no way to judge their performance. They don’t take into account the volume of air they’re trying to clean. They’re noisy. The list of problems goes on and on.

We designed Mila to make these problems of the past. She’s intuitive, effortless, and can think for herself. 

The biggest problem with air purifiers is that you don’t know if they’re actually doing anything. There’s no proof you can see.

Mila solves that. Simply adjust the fan speed to your desired air quality and Mila shows you the estimated time to achieve it. It’s as intuitive as setting your thermostat.

She looks great in any room, amiright?

With Mila, you don’t have to worry about whether you have the right size purifier for every room.

Mila is the first purifier with spatial awareness to give you the same level of performance, whether she’s placed in a 150 sqft nursery or a 400 sqft family room.

She’s the first purifier to detect room presence so she knows to quiet down when you enter the room and deep clean when you’re gone.


The science of air quality is complicated. But Mila talks to you in plain language to fill you in on what’s going on, in terms (and emojis) you can understand.

The friendly Mila bot keeps you updated on the status of your air throughout the day.

And Mila beautifully illustrates the air quality throughout your home.

Mila is the first purifier to include a life-saving carbon monoxide detector. 

Did you know that carbon monoxide poisoning sends 20,000+ individuals to the ER each year in the US alone? That’s why Mila is the first purifier to include a carbon monoxide sensor to protect against malfunctioning furnaces and space heaters.  

She also monitors room humidity and warns you if you’re at risk of mold.

And if the outside air quality drops, Mila has you covered. She watches the outdoor forecast and adjusts automatically to ensure you’re consistently protected indoors. 

Mila packs 45 sqft of certified HEPA, the gold standard in ultrafine particle filtration. 

A lot of companies try to confuse you with big words: HEPA-type, HEPA-like, HEPA-grade, 99%-HEPA, patented nanotech, ionizes, neutralizes, destroys, vaporizes, etc. (Pro Tip: this is all b.s. made up by some marketing guy named Bob.)

Certified HEPA is the only proven technology and the only material we trust at MIla. It’s  the ONLY filtration technology guaranteed to remove 99.97% of airborne particles 0.3 micrometers (µm) in diameter: smoke, allergens, house dust, dust mites, pet dander, mold spores, viruses, bacteria, fungi, PM2.5, and PM10.  

She’s also comes with 1lb of heavy-duty granular activated carbon, the gold standard in filtering harmful VOCs, odors and smelly 😻. 

Other manufacturers cheat and call a few ounces of carbon dust a “carbon filter.” However, filtration of gases depends on the weight and depth of activated carbon. 

Mila’s patent-pending Dual-Flow filter allows her to hold an optional 1 lb of granular active carbon in a 3-inch bed, giving you best-in-class filtration for household odors and harmful VOCs from paints, carpets, and pressed woods.

Mila’s patent pending “Dual Flow” filter design solves a long-standing problem found in air purifiers.

Though HEPA and granular activated carbon are the filtration gold standards, sandwiching them together in a purifier dramatically decreases airflow. Manufacturers cheat to work around this and preserve their CADR rating by sprinkling a few ounces of carbon dust in a prefilter and calling it a “carbon filter.” But filtration of gases depends on the weight and depth of activated carbon. That “carbon filter” gets spent in a matter of days, if not hours.

Mila’s Dual Flow design solves this. By using a novel, parallel-flow filter design, Mila is able to combine a primary filter of 45 sq ft of HEPA with a secondary filter of 1 lb of heavy duty granular activated carbon without the traditional performance hit.

Other air purifiers are priced like Ferraris and perform like golf carts. 

Mila cleans the air more efficiently, for less $$ — making great air quality accessible for everyone. 

Despite her tiny size, Mila is a powerhouse. She delivers a stellar 411 CADR m3/hr. (Translation: She dominates purifiers twice her size and price).

See how long it takes Mila to clean each of these rooms in a real-world setting. This assumes that there is poor outdoor air quality, at a constant 75 AQI, so Mila needs to first clean the room AND maintain it from outside air infiltration.

In this situation, Mila can provide an 11x protection factor from the air outdoors in under 40 minutes in a 350 sq ft living room – the equivalent of wearing a 3M mask.   


See how she stacks up.  

Mila has the other guys beat across the board, from performance to price. 

Most air purifiers include one filter that tries to do a little bit of everything (but isn’t good at anything).

Whether you’re battling allergies, pet odors, urban smog, or home renovation dust and chemicals, Mila has you covered.

An aerospace-grade control system (really) and 8 magic sensors. 

That’s right, Mila is built on rocket science: Her control system is designed on the same principles that guide jet efficiencies and is light years ahead of the market. Mila’s algorithms combine the physics of air flow and air filtration with real-time data from 8 built-in air quality sensors (thanks to Kevin, our resident rocket scientist).

These precision sensors contribute to Mila’s state-of-the-art control system, measuring everything from micro-particles (as tiny as 0.01 microns wide) to volatile organic compounds and humidity. You can breathe extra easy knowing these 8 super sensors have your back:

At Mila we feel incredibly lucky to be able to make products that have such a meaningful impact on the health and wellbeing of the people we love. 

We take that responsibility seriously. That’s why we provide an industry-leading guarantee, including:

  •  Money-Back Guarantee: If you don’t love Mila, you can return her within 30 days for a full refund, minus shipping and handling.
  •  One-Year Warranty: Should something happen with your Mila, no worries—you’re covered.
  •  The Mila Promise: Honestly clean air from an honest company.

Be one of the first to bring her home.

  •  Height: 370 mm (14.5″)
  •  Width: 300 mm (12″)
  •  Power: 56W
  •  Voltage: 100-240
  •  Weight: 6.8 kg (15 lbs)
  •  CADR: 410 m3/hr (242 cfm)
  •  Ultrafine Particle Filter: 4.2 sq m (45 sq ft) of Certified HEPA (H11-H14)
  •  Odor & VOC Filter: .5kg (1lb) of Granular Activated Carbon (GAC)
  •  Filter Life: Each Mila filter can last 3 to 6 months depending on use and environment. For example, pet owners and people in high pollution areas can expect filters to last closer to 3 months versus 6 months in areas with low to moderate pollution. (For those of you interested in seeing the science behind this, we will share a long-term filter life study with backers once complete.) 
  •  Sensors: Particulate (PM1, PM2.5, PM10), VOC, Carbon Dioxide (C02), Carbon Monoxide (CO), Temperature, Humidity, Room Presence, Differential Pressure.
  •  Connectivity: Wifi, Bluetooth, Over-The-Air Updates, iOS App, Android App.

We want to be fully transparent on our timeline and are committed to updating as we have more information. 

Built by three dads who wanted better for their families—and yours.

As fathers living in Shanghai, we got up close and personal with the impacts of urban air pollution. Between chronic respiratory illnesses and weekends cooped up indoors, we saw firsthand how the smog affected both the physical and mental wellbeing of our families—and decided to do something about it.

And as you may have guessed, we named the company after one of our own children so that we would be constantly reminded of our commitment to our families, and our customers’ families. 

Because nothing is as essential as the air we breathe. 

It’s right up there with food and water, but most of us feel it’s beyond our control. We are vigilant about what our kids eat and drink but have no idea what’s in the air they breathe. We need to take it seriously.

  • Air pollution from burning fossil fuels has emerged as the world’s single largest environmental health risk. 
  • The effects of dirty air on the human body are slow moving and scientists are only now starting to fully understand them. 
  • In 2012 scientists classified airborne particulate as a group 1 carcinogen. It’s like lead…no amount is healthy.
  • Yes, it’s a problem in your community too. 250 counties in the U.S. have more than 90 days of crappy air quality each year. And sunny California has 9 of the 10 cities with the worst air quality in the US.

And our homes are no oasis…they’re basically just boxes full of a even crappier air. In fact, your house can be up to 5 times more polluted than outdoors. And if you’re like most people, you spend the vast majority of your time there.

Today’s air purifiers aren’t even close to solving the problem. They’re outdated appliances wrapped in sketchy marketing. So yeah, you don’t just need an air purifier. You need the best air purifier you can get your hands on. You need Mila. 

Risks and challenges

As with any smart hardware project, there are natural risks and challenges in engineering and manufacturing. While we’ve made every effort to mitigate these risks — including working with an experienced sourcing/manufacturing team with over 40 years of experience, the final manufacturing timeline could face delays due to technical difficulties or other reasons.

Additionally, we have put in the extra legwork to minimize these risks for backers: We have mass produced units before, including an earlier version of Mila. Additionally, we have worked with our factory for years to prepare for the evaluation and design stages, and are in daily contact with them as we enter production. Our electronics and firmware has been carefully vetted and improved on and are ready for mass production. Our app development is on track for both Android and iOS.

We are committed to staying transparent through this process and are on Kickstarter for that exact reason — to build a community dedicated to building the best air purifier and bringing insight, information and control to a long-neglected space.

Contact Information:

The Mila Team

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