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Workout and fitness are the new mantras to stay active and keep diseases at bay. With people becoming more conscious about their health and increasingly engaging in different forms of workout, the demand for yoga and exercise mats is on the rise. These mats are padded to protect the knees, elbows, and backbone during floor workout. They also give the necessary balance during workout sessions to prevent injuries. As per reports, there will be a significant development in the yoga mats market over the forecast period.
Practicing yoga, Pilates, or any other form of workout every day is important for maintaining balance in the body and improving strength and flexibility. Physical exercises also have a positive effect on the brain and help reduce anxiety, depression, and tension. Yoga is becoming increasingly popular as it promotes good health and relaxation. These factors are also driving the worldwide yoga and exercise mats market. These mats keep you safe and comfortable during yoga and workout sessions.
Exercise mats are available in different shapes and sizes for different types of workout. Key players are focusing on innovation and making yoga and exercise mats with sustainable raw materials such as natural rubber, jute, and cotton to target more customers. Yoga is becoming increasingly popular in Western countries too and this has helped boost the market of yoga mats. There is also an increasing demand for yoga mats in yoga clubs, gyms, and households.
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The report has profiled various noteworthy players in the global yoga and exercise mats market. This includes the analysis of various strategies adopted for expansion and an upper hand over their rivals.
La Vie Boheme Yoga
The global yoga and exercise mats market is segmented into product types, distribution channels, and end-users.
Based on product types, the market is divided into exercise mats, Pilates mats, gym mats, and yoga mats.
Based on distribution, the market is divided into online and offline. The offline distribution channel is further segmented into department stores, supermarkets, hypermarkets, mono-brand stores, and independent retail stores. The offline distribution channel is likely to hold a large part of the market share owing to the availability of a wide selection of products.
Based on end-users, the market is divided into gyms, yoga clubs, and households.
North America (The United States, Canada, and Mexico), Europe (France, Italy, UK, Germany, Russia, Spain, and the rest of the region), Asia-Pacific (India, China, Japan, South Korea, Australia, Vietnam, Singapore, Indonesia, and the rest of the region), Central and South America (Brazil, Argentina, Columbia, and the rest of the region), and the Middle East and Africa (UAE, Egypt, Turkey, South Africa, and Saudi Arabia) are the five important regions considered in this report for studying the global yoga and exercise mats market.
The Asia-Pacific region is the main market for yoga mats, thanks to the presence of many yoga studios in India, China, Bali, Sri Lanka, and Thailand. Europe and North America are important regions in the global market. The overall health benefits associated with yoga and other forms of workout are driving the market of exercise and yoga mats in the United States, Canada, and European countries.
Key plays are increasing their investments in R&D to introduce innovative products in the market. Companies like Blank Yoga are working on developing self-cleaning yoga mats. A key player Manduka is focusing on developing environmentally-friendly and non-toxic yoga mats such as eKO Lite Mats. These mats are made of natural rubber and biodegradable components instead of PVC materials.