Advertising Driven Press Release Distribution
Advertising Driven Press Release Distribution
Since launching Alexa and Assistant in 2015 Amazon and Google have been joined by tech giants Microsoft and Apple as well as an ever-growing number of manufacturers of voice devices to deploy the next technology disruption of news and information distribution and consumption – Voice and Voice Search are here and growing faster than any previous news dissemination technology.
Juniper Research estimates 3.25 billion voice assistants are in use today with Google having a 30% share of these and expects a 25.4% growth from 2019 – 2023 leading to over 8 billion devices in use by 2023, smartphones are the leading device.
At the same time that the number of voice enabled devices grows so has the influence of voice on other traditional news distribution technologies including Google Search which millions of businesses and entire industries depend on. ComScore predicts that by the year 2020, 50% of all online searches will be performed by voice. Google performs 5.6 billion searches daily – if ComScore is right over 2.5 billion searches daily will now be voice driven. In fact, Google has started to replace the voice search icon with the Google Assistant icon, meaning that all the queries are now going to be performed by Google Assistant.
“Voice represents a new and powerful frontier for corporate communications and press release distribution” said Hector Botero, President of iCrowdNewswire powered by Google. Botero went on to say, “We launched our first channel on Amazon Alexa in April of 2018 and have been developing the technology ever since. Voice provides deeper analytic opportunities than just about any other news distribution technology in our industry, voice users can be tracked”.
Voice and Voice search works differently than traditional digital web, its not enough to create a “skill” which is the equivalent of a web site in the traditional digital world – voice assistants don’t search the content in hundreds of thousands of “skills” or channels but rather provide access to the channels that then can be searched. For deploying skills or channels there are an ever-growing number of tools and options and while there are some “WordPress” styled plugins much of the development is custom built.
The recent Voice Summit had over 5,000 attendees, 350 speakers and 280 sessions including tech leaders from all industries and fields (see more here…) discussing the next generations of voice technologies including the influence of Artificial Intelligence (AI) and Natural Language Generation (NLG) on voice, in fact, as the number of voice devices and voice users grows exponentially so does the technology requirements for voice optimization. Different than web development which became totally commoditized in a relatively short time the implementation of new technologies stands to separate entry level participants from sophisticated users for the foreseeable future. AI and NLG voice enabled, and voice search optimized news content will outperform traditional content in a big way.
“Voice is much more than a huge distribution technology for iCrowdNewswire” said Nasir Saeed, CTO. “Our data research team is working on extracting structured data from releases for AI and NLG processing to output optimized unstructured data in a large scale which fits our overall strategy for Google Search 2.0” continued Nasir. “Google search 2.0 changes go far beyond traditional algorithm changes and will have a huge effect on our industry. This is not the future; these changes are happening as we speak”.
iCrowdNewswire powered by Google now includes distribution of all press releases on voice enabled devices, Microsoft Windows desktops, laptops and tablets, Android and Apple devices. Just say: “Alexa open Corporate Newswire”.
For full details on products and pricing, and sample reports visit iCrowdNewswire.
About iCrowdNewswire powered by Google
Launched by a senior team of corporate communications, news and financial news services executives formerly from Marketwired, Business Wire, PR Newswire and others, iCrowdNewswire powered by Google is focused on implementing new state-of-the-art technologies to re-invent the press release distribution process adding verifiable engagement, earned media enhancement, accountability, efficiency, reach and value. Innovations include paid media Geographic and Demographic targeting, Google Search 2.0 optimization, Voice and Voice search optimization, AI translations and advertising technology driven analytics. You can see the iCrowdNewswire powered by Google team at https://icrowdnewswire.com/team/.
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