Artificial Intelligence driven Marketing Communications
With the latest innovations and technology spurring all across the globe, the global technology industry is going through a massive tectonic shift. Better products and services have come a long way, and hence, companies and investors alike have been betting on the latest developments. One such industry that is growing rapidly is the home diagnostics industry. In the following method, patients can summon upon professionals to have checkups right from the comfort of their homes. The service has benefited the most from the patients who have lost their locomotive capabilities or need extreme care.
There is a slew of factors that affect the growth prospects of the home diagnostics industry. The easy availability of services has boosted the industry by leap and bound in recent years. On the other hand, the industry is facing severe challenges too. The busy schedules of doctors, coupled with the lack of enough doctors all across the globe, have been affecting the growth prospects of the industry negatively. But despite the challenges, the industry is expected to show some great signs of growth.
Furthermore, the latest reports from global organizations indicate a severe crunch in the number of doctors. Moreover, critical life support systems cannot be equipped in homes. Similarly, the doctors in a hospital can approach a patient in times of emergency, which cannot be attained through home diagnostics. Looking at the industry from multiple lenses, the home diagnostics industry has several things to fix. However, recent advancements in potable healthcare solutions are expected to have a positive impact on the industry.
International Key players covered (Players Profiles) :- Abbott Laboratories, BD, Siemens, Roche, Danaher, True Diagnostics, Quidel, BTNX, ACON Laboratories, ARKRAY, Bionime Corporation, Assure Tech (Hangzhou)
The home diagnostics industry can be segmented based on several factors. Each factor has its unique proposition and helps to gauge the industry from different angles. However, some of the primary categories that the industry can be segmented into are the product, the type of product, and the sample type.
Based on the products, the industry is segmented into pregnancy test kits, drug abuse test kit, and ovulation predictor test kit. On the other hand, based on the type of product, the industry is segmented into cassette, midstream, and strip. While based on the sample type, the industry can be segmented into urine, saliva, and blood. Each segment is critical and hence tells much about the other kinds of products available.
When it comes to regional overview, home diagnostics industry has a massive presence in Europe and North America. The United States, followed by France and Germany, lead the segment. As more and more people become aware of the latest advancements, the industry is expected to flourish further. The Asia Pacific region also shows some great signs of growth. The rise in several startups, followed by the recent initiatives by the private hospital chains, has helped the industry proliferate at an astounding pace. But the lack of trust and awareness has been hurting the industry. However, intensive marketing is expected to dampen the effects.
In a recent article, the healthcare industry has been given the primary importance of the Prime Minister of India. This, in return, is expected to boost the growth prospects of the industry. Several companies have come up with innovative solutions. From the delivery of medicines through drones to rising awareness among people, every industry plays a crucial role in the growth of home diagnostics market.