Artificial Intelligence driven Marketing Communications
Green tea can be studied as a type that has Camellia sinensis leaves as its source. The bud of this variant can also be used as a producer of green tea. The process of manufacturing green tea differs substantially from the oolong teas and black teas, as it does not follow the similar withering and oxidation technique of the latter two variants. The production and manufacturing process can be traced in countries like Japan, China, South Korea, and India. The global market for green tea can solidify its stance in the coming years with multifold hike in demand for it.
The market for green tea can find benefit in the growth in variants as well. These variations are mainly a derivation of the C. sinesis variety. This type shows diverse growing conditions, various horticultural methods, different production processing, and time of harvest also changes accordingly. The green tea is also known for its ability to detoxify the body, which can ensure better market growth as the millennials are increasingly becoming health-conscious and trying to benefit from the application of the green tea. Diverse cuisines are also receiving a fine touch of green tea, especially in confectioneries.
However, a lot of researches counter the claim of green tea’s effect on the body as an detoxifying agent, which can deter the market growth. Also, its availability at regular tea stalls and in various office premises is limited, which can deter the market growth. But, the market is fast gaining pace as people are considering it as a better alternative for beverages in the coming days.
The study of the green tea as a market can be conducted effectively by having it segmented. The report allows a much closer look at various prospects of the market by segmenting the market for green tea into type and flavor. These segments have better hold over factorial reviews that can ensure better understanding of market prospect for the foreseeable future.
By type, the market for green tea can be segmented into tea bags, tea instant mixes, iced green tea, and others.
By flavor, the market report of green tea can be studied on the basis of lemon, honey, ginger, aloe vera, vanilla, cinnamon, jasmine, basil, wildberry, and others.
The Asia Pacific region is showing great potential in taking the market for green tea ahead. This is primarily due to the production taking place in China. The extensive production is benefiting from both domestic and international demands. India, Japan, and South Korea are also contributing remarkably. The US-China Trade war is also assisting these countries to grab hold of the market and optimize their market potentials.
Europe and North America are showing increasing demand for the product. These two regions are thriving on their high investment potential and their increasing import of the product can ensure better regional market growth rate.
In September 2019, McDonald’s, in a bid to gain better market in Japan, launched a new variety that would see them serving Oreo and matcha green tea-flavored frappe. This would assist them in expanding their business by getting wider customer base. They would source their green teas from Kyoto.
1 Study Coverage
2 Executive Summary
3 Breakdown Data by Manufacturers
4 Breakdown Data by Type
5 Breakdown Data by Application
11 Company Profiles
12 Future Forecast
13 Market Opportunities, Challenges, Risks and Influences Factors Analysis
14 Value Chain and Sales Channels Analysis
15 Research Findings and Conclusion
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