Artificial Intelligence driven Marketing Communications
The ubiquitous nature of mobile phones has made these devices to become an important and integral asset in day-to-day human lives. Marketers see this as a big opportunity for marketing and ensuring the maximum reach through a mobile phone. Mobile accelerators are used for increasing the speed of application development and also enable efficient access to the applications on a mobile phone. Other functions of the mobile accelerator technology include enhancing the speeds of web content, and network and mobile applications. The technology is also used for streamlining web performance. Rising demands for enhancing the user quality of experience (QoE) by optimizing web and content information.
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Top Key Players:
– Akamai Technologies Inc.
– Ascom Holding AG
– Equinix, Inc.
– Flash Networks Inc.
– Huawei Technologies Co. Ltd.
– Qualcomm Inc.
– RapidValue IT Services Private Limited
– Riverbed Technologies Inc.
– Rockstart Inc.
– Salesforce.com, Inc.
The rapid rise in the penetration of mobile devices such as tablets and smartphones coupled with impressive growth in the usage of social media applications is anticipated to boost the demands for the mobile accelerator market globally. Privacy concerns regarding the sharing of user-sensitive data with the third party are one of the major restraining factors in the mobile accelerator market. Encouraging initiatives towards developing the internet infrastructure in the developing economies is further anticipated to provide good opportunities to the players operating in the mobile accelerator market.
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The global mobile accelerator market is segmented on the basis of type, application type, and end-user. On the basis of type, the mobile accelerator market is segmented into source optimization, network optimization, and client/device optimization. The mobile accelerator market on the basis of the application type is classified into M-Commerce, music and messaging, e-commerce, education, entertainment, gaming, health and fitness, location-based service, and social networking. Based on end-user, the mobile accelerator market is segmented into content providers, service providers, and network infrastructure providers.
The qualitative contents for geographical analysis will cover market trends in each region and country which includes highlights of the key players operating in the respective region/country, PEST analysis of each region which includes political, economic, social and technological factors influencing the growth of the market.
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