The baobab powder is prepared from the baobab fruit pulp after it is dried and ground. It has a sweet and citrusy flavor. Baobab is considered as nutraceutical superfruit and is often used as health supplements. The powder is beige and is commonly used to thicken sauces and beverages. Baobab powder is rich in dietary fibers, calcium, iron, potassium, and magnesium and makes an exceptional natural ingredient for food and beverages and sports nutrition industries owing to its anti-oxidant and valuable prebiotic properties. Baobab fruit powder finds a broad application in the food and beverages industry for manufacturing healthy snacks and beverages such as yogurt, shakes, smoothies, or cereal. Also, the baobab powder is reported to be useful in treating several medical conditions such as malaria and gastric problems.
The baobab powder market is anticipated to grow in the forecast period owing to driving factors such as rising disposable income and growing awareness among the consumers regarding the health benefits of the product. High demands for nutritional and energy drinks further boost the growth of the baobab powder market. However, presence of a large number of substitutes may hinder the growth of the baobab powder market. Nonetheless, untapped markets and nutritional benefits of the product are likely to showcase growth opportunity for the baobab powder market in the forecast period.
The report also includes the profiles of key baobab powder companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
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KEY PLAYERS
The “Global Baobab Powder Market Analysis to 2027” is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of baobab powder market with detailed market segmentation by product type, application, sales channel, and geography. The global baobab powder market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading baobab powder market players and offers key trends and opportunities in the market.
The global baobab powder market is segmented on the basis of product type, application, and sales channel. Based on product type, the market is segmented as organic and conventional. On the basis of the application the market is segmented as food, beverages, nutraceuticals, cosmetics, and others. The market on the basis of the sales channel, is classified as direct and indirect sales.
The report analyzes factors affecting baobab powder market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the baobab powder market in these regions.
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