OwnerIQ is transforming consumer’s interactions with products and brands along the Path to Purchase into powerful new online advertising solutions and marketing channels.
Products include:
– Ownership Tageting: Reach more potential customers online by targeting them in all phases of the path to purchase in-market shopping, intent, ownership and duress.
– Branded audiences: Branded audiences bring advertisers an unprecidented level of data quality and transparency to their targeted media campaigns.
– Vendor-targeted marketing: Retailers, transform the visitors to your manufacturers’ websites into a powerful advertising channel.
Jay Habegger is a digital media pioneer and co-founder of Boston-based OwnerIQ, Inc. OwnerIQ is pioneering the concept of Path to Purchase Media by transforming consumer’s interactions with products and brands along the path to purchase into powerful new online advertising solutions and marketing channels.
Prior to OwnerIQ, Jay was the CEO and President of Bitpipe, leading the company from its beginnings through its sale to TechTarget in 2004 in a $40M transaction. While at Bitpipe, Jay pioneered the development of online media that leveraged technology company white papers for lead generation.
Internet entrepreneur with 17 years of digital media sales, online marketing, technology development & fundraising experience. Founder of DiJiPOP ad management platform for digital shelf space product ads. Successfully raised funding to start and build platform. DiJiPOP acquired by OwnerIQ, Dec. 2011.
Specialties:digital media sales, offshore development, fundraising, managing sales teams, managing P&L, startups, turning ideas into real businesses
Specialties:Behavioral targeting, Contextual advertising, online advertising, online direct marketing, branding campaigns, on-line promotions, search engine management
Senior technology executive specializing in open software architecture. Web application design and coding skills supplemented by experience leading technology teams in start-up corporate environments.
Specialties:Web application/SaaS design and development using open source Java and LAMP
Large scale data mining systems using Hadoop MapReduce, HBase, and Hive
Business Intelligence analysis using Pentaho
Agile software development methods
Online display advertising/ Ad Technology platforms
Large scale online retail E-Commerce
B2B lead gen business platforms
Connie is a founding partner and EVP of OwnerIQ Media Solutions which transforms retailer and manufacturer website audiences into targeted online marketing channels that reach consumers across the path to purchase. Connie oversees the business development and sales teams for OwnerIQ’s Vendor Targeted Marketing (VTM) program.
Vendor Targeted Marketing is all about transforming manufacturers’ website audiences into a strategic tool to support sell-through at retail.
For retailers, after their own website visitors, the visitors to their vendors’ websites are the most qualified consumers on the web. VTM uniquely enables retail advertisers to reach these in-market consumers and create a new and powerful online marketing channel.
Its all facilitated through OwnerIQ’s CoEx platform, the industrys only co-operative advertising exchange platform.
CFO, Co-Founder at OwnerIQ
Mark Connon is an established industry leader with a unique blend of expertise in mobile, advertising, publishing, and privacy.
Mark joins Nexage from Umber Systems where he served as Chief Corporate Development and Privacy Officer, overseeing strategic relationships, privacy and the company’s leading advertising and mobile data monetization solutions for its mobile carrier customers.
Mark has previously held CEO, COO, and executive level corporate and business development roles with successful start-ups and public companies focused on mobile advertising, data monetization, mobile device technologies, and digital media, including OwnerIQ, Digit Wireless, Zip2 Corp., and MyWay, a CMGI Company.
VP, Ad Platform Development at OwnerIQ
SVP, Strategic Channel Development at OwnerIQ
Travis Connors joined Egan-Managed Capital in 2000. He has more than twelve years of investing and financing experience with technology companies at all stages of growth. As a partner, Travis serves on the Board of Directors of uTest, Currensee, Envista, OwnerIQ and Verivo.
He also spends his time evaluating new business opportunities. Travis previously served on the Board of Directors of AllVertical, Groove Mobile (acquired by LiveWire Mobile), CenterStone Software (acquired by Manhattan Software) and WebEvent (acquired by peoplecube), and worked closely with IntelliVid (acquired by Tyco International).
Prior to joining Egan-Managed Capital, Travis was an associate in Merrill Lynch’s technology investment banking group. At Merrill Lynch, Travis was involved with both public and private financings as well as M&A activities within several sub-sectors of the technology industry.
Axel Bichara is a partner in the technology group. He joined Atlas Venture in 1993 and focuses on software investments.
Before coming to Atlas Venture, he was Vice President of Product Development at Premise, a venture-backed software company which he co-founded in 1987. Premise was acquired by Computervision in 1991.
Among the companies Axel has funded, he was first round lead investor in SolidWorks (acquired by Dassault Sytemes), SpeechWorks (IPO, later merged with Nuance) and Phase Forward (IPO, later acquired by Oracle).
Axel currently serves on the Boards of Atlas portfolio companies CloudSwitch, EnglishCentral, Globoforce, Marathon, NaviNet, OwnerIQ, Pixtronix, Recorded Future and VideoIQ.
Axel holds an MBA from INSEAD, a Master of Science degree from MIT and a Masters degree in Mechanical Engineering from Technical University Berlin.
Eric Hjerpe brings over 23 years of operating and investing experience to Kepha Partners. In the late 1980s, he founded a software company that wrote desktop software for product development engineers. In the early 1990s while at MIT Sloan, he worked for the Center for Information Systems Research (CISR), studying new software development methods. In the mid 1990s, his team at Silicon Graphics was one of the first to deploy complex applications over the web. In the late 1990s, at Siebel Systems, Eric started the Siebel subsidiary SiebelNet, which partnered with USinternetworking (USi) to provide Siebel Enterprise Applications via the internet. He became interested in venture capital when, at Siebel Systems, he sponsored the company’s investment in USi, which returned 12x in less than a year.
Prior to Kepha Partners, Eric was a Venture Partner and Partner at AtlasVenture, where he spent 6 years.
Ryan Moore is the Board Director of MOO Print Ltd.
He is also a Partner in the technology group at Atlas Venture. He joined Atlas in 2011 and focuses on emerging web service companies that make the lives of consumers better and help any size business perform better.
Before joining Atlas, Ryan was a General Partner at GrandBanks Capital, which he co-founded in 2000. At Grandbanks Capital, Ryan served on the boards of Enpocket, which was sold to Nokia Corporation in October 2007,and Where (formerly known as uLocate Communications), which was sold to eBay in April 2011.
Ryan also served as the Lead Investor in Achievers.com, First Coverage (sold to TIM Group), Insight Squared, Nexage, Vela Systems, Savored.com and Vivox.
Prior to co-founding GrandBanks Capital, Ryan was at SOFTBANK Venture Capital (Mobius Venture Capital), and SOFTBANK Capital Partners, a strategic late-stage investment fund.
Skilled business leader, facilitator, and consumer-product specialist with extensive experience leading cross-functional teams from conception and development to the delivery and support of great consumer technology products and solutions. Deep understanding of the start-up environment and it’s unique challenges and well equipped to facilitate out of the box solutions.
Specialties:Department oversight, program management, operations, product management, experience in agile development and start-up environments, execution from ideation to post-launch.
Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy across North America, Latin America, EAME and Asia Pacific. Brandon is also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives in the industry, Brandon is responsible for establishing and leading the digital agenda across the network. He leads the networks global digital strategy, M&A and offer development – building new capabilities and practice areas to bring to clients.
Under Brandon’s leadership, Ogilvy has built the largest global digital network. As a platform that can mobilize worldwide resources for any client regardless of location Ogilvy has also made digital core to the entire business. This includes establishing key global practices around mobile, ecommerce, data and social, launching Social@Ogilvy, the largest social agency network in the world.
Chris is a managing director of CommonAngels, where he invests in technology startups. Over the past 5 years, he has led CommonAngels investments in Carbonite, Clovr Media, Practically Green, OwnerIQ, Xconomy, Insightix, Blaze Software, Offerpop, Yieldbot, Powerhouse Dynamics and GateRocket. His investment focus is in Internet, media, and software sectors.
Previously, Chris founded Newburyport Partners, a consulting firm that works with investors and their portfolio companies. Chris also served as a venture partner at Industry Ventures where he was actively involved in the acquisition and management of secondary venture investment portfolios.
Prior to starting Newburyport Partners, Chris was a Director of Corporate Development for BEA Systems, a leading enterprise software company with over $1B in sales.
Prior to BEA, Chris led the private equity practice for the startup research firm, Stax Inc.
EVP, Ad Platform at OwnerIQ
VP, Ad Platform Technologies at OwnerIQ
Partner, Longworth Venture Partners
Seed & early-stage investor.
Before co-founding Longworth, Jim Savage spent 20 years launching and building early stage, internet & digital media companies. As CEO of PlanetAll, Inc., one of the first social networking services, Jim directed the company from its first round of venture funding through to a successful acquisition by Amazon.com.
Previously, Jim was a founding executive at ZDNet, a leading web media company, which enjoyed a successful IPO and was later acquired by CNET and CBS. Before ZDNet, Jim was an Executive Vice President at Thomson (formerly Prentice Hall), where he managed the online services of the tax publishing division. Jim started his career managing digital media initiatives at McGraw-Hill.