Artisan is the industrys first mobile experience management (MEM) platform that allows businesses to analyze, manage and enhance their existing mobile applications in real-time without writing code or resubmitting to app stores. Customers can analyze user behavior and activity, test the effectiveness of different app designs, create personalized user experiences, and instantly publish changes directly to their users. The result is a powerful platform that transforms static mobile apps into highly effective marketing channels that drive real business results.
Based in a city known for its inventive thinking, Artisan is founded by seasoned mobile practitioners and software innovators, and is proudly located in Old City, Philadelphia. Artisan is venture-backed by FirstMark Capital.
Bob Moul serves as CEO of Artisan, the creator of the industrys first Mobile Experience Management platform. He joined the company as CEO in 2012 because he recognized that there is a huge untapped potential in the mobile applications software market.
With over 30 years of experience in the high-tech industry, Moul has held leadership positions within technology companies across all stages and sizes. Previously, he was CEO of Boomi, the pioneer of middleware for cloud computing that Dell acquired in November 2010. At Systems and Computer Technology, Moul ran the companys $100mm outsourcing business and later the $300mm education solutions business. Here, he led the company to 10 consecutive record quarters of growth prior to being acquired by SunGard. Moul also held senior management positions at EDS, including Director of Operations for EDS Hong Kong and China, and Executive Director of Federal Government Operations for EDS Australia.
Scott Wasserman is Founder and CTO of Artisan.
In this role, he helped create the industrys first Mobile Experience Management platform, and he continues to lead technical development of Artisans cloud-based software solutions. Wasserman has more than 20 years of experience founding and working with entrepreneurial high-technology companies.
Over two decades, he has led the creation and development of successful mobile, RFID, intelligent device, consumer software, and Internet-based systems. He and his engineering teams have delivered projects for Coca-Cola, Pepsi, Kodak, Sony, Maytag, Verizon, Advanta, Intuit, and other Fortune 500 companies, and have won numerous industry awards for software and design. Scott was the Co-Founder and Chief Technology Officer of Stitch Networks, BizEquity and QuiqMeds, and was Chief Technology Officer of e-brilliance and Transmogrify. In 2010, Scott founded Artisan to power the next wave of mobile innovation.