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Jun 16, 2019 7:15 AM ET

Brave - A Modern Breakfast For Busy Humans

Brave - A Modern Breakfast For Busy Humans

iCrowd Newswire - Jun 16, 2019

With 20 grams of plant protein, whole ingredients, and 30 seconds of prep, you’ll have more time and energy for the things you love.


Our mission is to give you more time and energy to do the things you love with the perfect breakfast to start your day. Brave is ready when you wake up, saving you time in the morning and providing balanced energy throughout the day.

Mornings can be difficult. It takes time and energy to shower, get dressed, and make breakfast and coffee, all while trying to get to work on time. In an effort to save time, we often skip breakfast or grab something inadequate that leaves us tired and hungry by mid-morning.

There’s no need to compromise nutrition to save time. Requiring only 30 seconds of prep the night before, Brave Overnight Breakfast is ready when you wake up. Each breakfast has 20 grams of protein, is 100% plant-based and has no added sugar. 

1. Pour Brave into jar.


2. Add one cup of your favorite milk.


3. Stir well to ensure consistency. 


4. Leave Brave in your fridge to activate overnight.   


Now that you’ve taken care of breakfast, the only question is: what will you do with your new-found time and energy? We have some ideas, but we’ll let you figure that out yourself.


Wake up. Surf.


Wake up. Ride. 


Wake up. Run. 


Wake up. Meditate. 


We launched in early 2019 and found that Brave Overnight Breakfast is a great solution to the “morning problem” for lots of folks. We held tastings, shipped a lot of product and gathered tons of feedback. Thanks to the help of our early customers, we know exactly what we can do to improve our product. We are adding more organic ingredients, redesigning our packaging to reduce waste, creating a Brave-branded, on-the-go jar and working with chefs to make the product even more delicious.

With your support we can bring our new, chef-designed breakfasts to your doorstep. We need your help to fund our first production run.  

Brave Overnight Breakfast is designed to provide you with the balanced nutrition your body needs to start the day. All three flavors are 100% plant-based, high in protein and contain no added sugar or preservatives. 

Oats, chia seeds and hemp hearts form the base of our Overnight Breakfast. We then add nutritious whole ingredients like fruits, nuts and spices to create our three distinct and mouth-watering flavors.


One of the most nutritionally balanced grains out there, oats are high in protein and fiber, and are also loaded with crucial vitamins, minerals and antioxidants. They’re also filling, helping you stave off the mid-morning munchies and are naturally gluten free. 


In Mayan, Chia means strength. Another small but potent ingredient, this superfood provides you with a large dose of omega-3 fatty acids, protein and many nutrients that are too often missing from modern human diets such as calcium, phosphorus, and fiber. 


Hemp Hearts pack an important punch. A unique superfood, Hemp Hearts are a source of complete, highly digestible protein all by themselves (meaning they provide all essential amino acids). 

We are still working with our chefs. Flavors and exact nutrition are tbd.

Our Kickstarter backers will receive some exciting rewards, including:

Hey Kickstarter community, my name is Cooper and I’m the CEO of Brave and one of the co-founders with Josh, Ryan, Des and Alex. We’re so excited to introduce Brave to the Kickstarter world. 

I want to give you a little background of how our company came to be. 

The story of Brave goes back to the summer of 2017. Josh and Ryan were living together in Portland, Maine and struggling to find the right breakfast routine. They found themselves searching for a breakfast that was quick to make, made of ‘whole’, plant-based foods and had the protein, fiber and healthy fats to keep them fueled until lunch. Everything they found required waking up at the crack of dawn and standing over the stove for 30 minutes or meant they were starving again by 10 am. Nothing seemed to work. 

Finally, Josh started making proto-Brave and found the extra time and energy in the morning to be transformational to his life. Josh shared his creation with Alex, Ryan, Des and I. From there we took it and ran — adding chia seeds, oats and hemp hearts as the base and nuts, dried fruit and spices for the deliciousness. 

In February of this year we launched our website and began taking orders online. We found frustrated breakfast eaters eager for a better solution, and our Overnight Breakfast was it! 

Two years ago we set out to create a better breakfast. What started as a self-improvement routine became a business idea. Now, after two jam packed years of cross-country conference calls, working in industrial kitchens, countless tabling events, customer phone calls and surveys and even a name change, we truly believe Brave is the very best breakfast option out there. Soon, you’ll have a chance to try it for yourself!

Our hope is that Brave gives you the time and energy to do more of the things you love or have always wanted to try. For me, it was 15 minutes of meditation in the morning. I can’t wait to hear what it will be for you. 

Humans Starting left: Des, Ryan, Josh, Alex and Cooper. Dogs: Rio (Yellow Lab) Hubble (black fluff ball)



Risks and challenges

This is our first foray into food manufacturing, and as a small company, there will always be challenges. Over the last 2 years we’ve tried learning everything we could about producing our product, getting the right certifications and carefully planning production.

We are now working with trusted and experienced food manufactures to ensure that we’re to be producing the best quality product in a timely manner. Unlike many Kickstarters, we’re ready to start manufacturing almost immediately, so there’s significantly fewer risks involved and you should receive your rewards much quicker. The largest risks involved would be delays in shipping as we process orders.

Contact Information:

Brave Team

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