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Artificial Intelligence driven Marketing Communications

Jul 18, 2019 6:33 AM ET

BookingBug is a real-time distributed booking and reservation system for businesses.

BookingBug is a real-time distributed booking and reservation system for businesses.

iCrowd Newswire - Jul 18, 2019

BookingBug is a real-time distributed booking and reservation system for businesses.

BookingBug is a flexible online platform that sits at the heart of a service business, running services, classes, events, bookings, CRM, customer engagement, payments and invoices. 

BookingBug is fast becoming part of internet infrastructure. As online engagement becomes increasingly vital to a service business, they require a full-service platform that is the online window to their customers, just as e-Commerce platforms are for product businesses. 

BookingBug also allows a business to capitalise on daily deals through providers such as Groupon by enabling them to take online redemptions, collect customer data, manage their capacity and track attribution. 

Products / Services


BookingBug is a SAAS site for service businesses to manage and take appointments and bookings online. 

In a similar way to restaurant and hotel systems, BookingBug helps small service businesses manage transactions from customers online: managing hours/minutes, days, weeks, events, classes, courses, members, discounts, and desposits or payments. 

BookingBug helps a business reach its customers by enabling it to feed up-to-date information about its services and availability to where its clients will be looking via embedded customizable widgets that can be placed in any website.



Chief Executive Officer
Glenn Shoosmith

Glenn ShoosmithGlenn Shoosmith is the founder and CEO of BookingBug ( an online booking and reservation system for services businesses. 

He is a London based entrepreneur who before taking the leap in the world of web startups worked in various places including RBS, Bank of America, Merrill Lynch, CNBC Europe and Reuters Consulting as a developer and technologist across a number of disciplines and roles. 

Kate Hyslop

Kate HyslopHead of Marketing at BookingBug

Greg Bock

Greg BockCo-founder and graphic designer for 

Gregs background as a graphic designer and long-time web developer are the perfect complement to Glenns technical skills. With 10 plus years of US-based experience stretching from the West Coast to the Mid-West. His history working for high-profile corporate clients to teaching at the university level adds an affluence of “front end” information . Greg specializes in immersive interactive web experiences and learning media. With clients history ranging from Compaq to Sony to Kellogg’s Poptarts Greg decided to join Glenn, and help make BookingBug’s robust engine easier to understand with clearer graphics and a sexier UI.

Anil Hansjee

Anil HansjeeAnil Hansjee is the chief investment officer of MTGx – the digital arm of European pay and free TV broadcaster and content producer. He is also a founder and partner of Investor Syndicate – an investor in the early seed companies in the internet space. In addition, since June 2011 he was appointed a senior advisor for the Internet Industry to EQT Funds, a major Continental European PE firm. He is also a board member of the Norwegian Government’s early stage evergreen fund Investinor and an advisor to Jonny Goodwin’s media boutique advisory firm LEPE partners. Anil is also an investor in 500 Startups and Seedcamp. 

Anil was with Google from September 2006 to June 2011. At Google he was responsible for Google’s acquisitions and strategic investments in the region as well as relationships with the early stage technology community and their backers and advisers.

Gregory Bockenstette

Contact Information:

Glenn Shoosmith

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