Genrrate is an IT design and development company developing a revolutionary disruptive web platform to allow subscribers to access exponential organic reach across our network while leveraging the reach of their existing networks.
The Inspiration:
Genrrate was founded with the goal of reversing social and ecommerce sites’ current business model. Our aim is to partner with subscribers to promote exponential reach, extending online networking opportunities and hence promoting a subscriber’s commercial success that in turn promotes ours.
The Concept:
Genrrate is a hybrid ecommerce/social website that allows a subscriber to promote content, ideas and products beyond their existing social and professional networks. With organic subscriber reach diminishing as social and ecommerce sites grow larger and hence more fractured, Genrrate is set to rewire the web to offer subscribers genuine, opt-in communication with a vast online network of like-minded individuals.
The Problem:
The online environment as it currently stands is increasingly limiting – not extending – all our ability to communicate ideas, innovate and engage in effective ecommerce. How so? Because existing social networks do not allow for a promotable ecommerce component whilst ecommerce sites do not allow for a promotable social component. This means that companies and their customers (and potential customers) are kept further distanced by the vested interests of the large social and ecommerce sites whose business models are based on charging to connect people.
The Solution:
Our site reverses this model by giving users – both individuals and companies – the software, coupled with a robust social and ecommerce platform, to promote ideas and products beyond their existing networks. By deploying our tech stack the need for a company to ‘pipe in’ software solutions is removed: ecommerce, marketing and customer relations all take place from one highly targetable location.
Better yet, customers access the same software to reply and communicate – also being heard beyond their own networks. Businesses can finally listen to consumers who in turn can genuinely communicate their opinions, becoming enthusiastic brand ambassadors.
Q. How do you communicate your opinions, innovations and ideas online beyond your existing networks if you are not already famous or prepared to pay for (mostly) ineffective advertising or ‘paid reach’?
A. You don’t. There is no website, portal or interface that defies this communications impasse. This means the average private or business subscriber is without a true voice or influence online, and remains disempowered, disenfranchised and silenced.
Genrrate aims to change all this: to us, this unacceptable status quo is a betrayal of the enormous promise of the internet to promote genuine, unlimited communication and the egalitarian exchange of ideas, services and products. Our innovative website fuels a disruptive business model that promotes unlimited exponential organic reach for personal and business subscribers by deploying our differentiable tech stack, comprising an ecommerce/social site built on top or a CRM stack.
Pawel Sluszko, Director: Pawel comes from a background working as an administrator and translator for such organisations as the UK Courts services and national UK charities, where he undertakes a range of managerial activities to ensure service users, management and multi-disciplinary agencies are kept in the “communications loop” at all times. It was whilst undertaking this role that he noted the inability to communicate individual and corporate ideas, policies, updates and services online beyond existing personal and professional networks, both on the inter- and intranet – to the detriment of the improved service and genuine egalitarian communications systems he wished to provide. This inspired his passion to conceive a new paradigm in online communications.
Vinod is an entrepreneurial leader, innovator and an accomplished, results driven senior IT consultant at the helm of an international team of developers who are experts in their fields. Vinod has extensive experience in delivering IT driven business value with budgets up to TCV £35m. His experience includes several end to end full engagement lifecycle experiences, including business change management and integration, transition from vendors, insourcing, vendor management, complex projects, project rescue and complex implementation strategies and more. Vinod’s peerless grasp of both IT and the market ensures Genrrate will maintain a critical economic and technological edge, both locally and globally.
Lee is an award-winning copywriter and a strategic planner whose work has been featured in Campaign Magazine. He has worked for some of the world’s best agencies on three continents, including DDB Needham, TBWA and the WPP network, on some of the world’s leading brands including McDonalds, GM, Ford, HP, Adidas and Levi’s, plus a host of smaller brands, across all types of media. Lee acted as a personal strategic consultant during the break-up and restructuring of the Condesa Group in Spain. He was also a personal strategic consultant during the buy-out of Bellota Herremientas by a Canadian investor, and its subsequent re-structuring, and the marketing consultant for Lainomedical, a Spanish medical devices start-up, during the secondary funding stage. Lee is passionate about the Genrrate project and is committed to using his skills and abilities to ensure global success.