Our purpose is to create an exciting Nightwear new label tempting eccentric sexiness. Burlesquiceous is a feminine brand which main purpose is to make feel women empowered while wearing its
designs. We want people who buy our products experience an emotional rather than a rational
experience. We combine maximum quality clothes with luxurious embellishments. We are
looking for a qualitative edge. Our products are hand made in Europe. Our positioning is to cover a niche of luxury robes as a high end brand.
We want to be leaders in women nightwear combining edge designs with high quality
materials, our products are 100% hand made. We will be an own label lingerie retailer, starting with the design, choose the fabric
and source it, produce illustrations, specifications, and measurement charts against which the
garment will be manufactured, select a manufacturer and negotiate the price at which the
garment is bought, manage the supply chain and ensure that the manufacturer produces and
ships on time and to the required quality. This will reduce intermediary costs and will allow us to be more competitive in price.
We will sell our products through our own website, through pop up showrooms, and through
medium high end stores like Bergdorf, Intermix, Netaporter, etc…
We think the opportunity relies in the lack of supply of this kind of garments in the market. We think there is a market niche which is not being covered by anyone now. We appeal to a return to glamour.
Worked for the financial industry is in charge of the development of the business