Summary:
A new market study, titled “Discover Global Frozen Food Market Upcoming Trends, Growth Drivers and Challenges” has been featured on WiseGuyReports.
Introduction
Global Frozen food market was valued at USD xx billion in 2017 and is forecasted to reach USD xx billion in 2025 with CAGR of xx% during forecast period (2017-2025). Frozen food is healthier than canned food. Frozen food that is not heavily processed and it is just as healthy as fresh food. Frozen Food market is not sensitive to economic conditions.
Market Dynamics
Nuclear families in western and Asian markets are the biggest drivers for frozen food Indus-try. Families don’t have enough time to cook the meal so they are consuming ready to eat or ready to prepared frozen food on large scale.
Millennials are more health conscious than previous generations but that has not negatively impacted Frozen Food Industry. Nestle is making changes in more than 100 of its frozen-food products by removing artificial flavours and colours, high fructose corn syrup and GMO in-gredients.
Lack of awareness about frozen food, some people wrongly believe that freezing food re-moves nutrients. Thus Frozen Foods have had a bad reputation in recent years.
More and more awareness campaigns such as American Frozen Foods Institute started a campaign “Frozen, How Fresh Stays Fresh” to inform the public that freezing keeps food fresh by locking their flavour & nutrients. These campaigns will strengthen the demand for Frozen food products globally.
Frozen food is cheaper than fresh food. However Frozen Food poses a serious health risk. Heavily processed frozen food may cause Diabetes, Heart Disease, Elevated blood pressure, cancer and other risks. Defrosted meat can rapidly become contaminated with Bacteria. Unsafely defrosted frozen food can cause food-poisoning. These drawbacks are highly re-straining the frozen food market globally.
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Market Segmentation
Based on product type, Global Frozen food market can be segmented into Meat & Poultry, Fish/seafood, Fruits and Vegetables, Desserts, and Others. In Desserts Ice-cream was the best-selling product in the frozen food market. Nestle is the key player that manufactures products in almost every single category.
Geographical Segmentation-:
Based on Geography, Global Frozen food market is segmented into South America, North America, Europe, Asia-Pacific and rest of the world. North America and Europe dominate the frozen food market in terms of market share.
In 2016, the average American spent around USD 130 on prepared frozen foods. Even though Frozen food market is huge in the US, growth rate is very slow.
In Europe, Germany and the UK remain the largest market for frozen foods. These two coun-tries account for over 40% of Western Europe’s frozen foods market in value terms.
While the US remains the biggest frozen foods consumer, Asia specifically India is witnessing huge growth in the frozen food market. Ice cream sales in India increased in recent years. While Frozen food consumption is growing very fast, per capita consumption is still very small compared to the US even than in China. So, there is huge potential for growth in the Asian market for Frozen Food.
US Frozen food sales, 2013 to 2016, in USD billion
2013 50.3
2014 50.4
2015 53
2016 53.2
Key market segments covered
By Product Type
By Region
Competitive Landscape-
Frozen food market is competitive with the presence of various companies. Some of the im-portant players in the market are Nestle, Tyson Foods, ConAgra Foods, Unilever, Pinnacle, Kraft Heinz, General Mills, Schwan’s, and Kellogg’s. Nestle is the biggest player in the US frozen foods market.
US Frozen food sales, by leading players, 2017 in USD billion
Nestle 7.1
Tyson Food 3.5
ConAgra Foods 2.9
Unilever 2.4
Pinnacle 2
Scope of the report-
The report covers the key factors impacting the market, Porter 5 Forces, Product Bench-marking, and company profiles. Frozen food market is segmented by product type (Meat & Poultry, Fish/seafood, Fruits and Vegetables, Desserts, and Others). Based on geography the market is segmented into North America, South America, Europe, Asia Pacific and Rest of the world.
Why purchase the report?
Target Audience
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Table of Contents
1.1. Research Methodology
1.2. The scope of the Report
3.1. Industry Impact Factors (Drivers & Restraints)
3.2. Competitive Intensity- Porter 5 Forces
4.1 By Product Type
4.1.1 Meat & Poultry
4.1.2 Fish/seafood
4.1.3 Fruits and Vegetables
4.1.4 Desserts
4.1.5 Others
5.1 North America
5.1.1 The United States
5.1.2 Canada
5.1.3. Mexico
5.2. South America
5.2.1. Brazil
5.2.2. Argentina
5.2.3. Rest of South America
5.3. Europe
5.3.1. Germany
5.3.2. United Kingdom
5.3.3. France
5.3.4. Rest of Europe
5.4. Asia-Pacific
5.4.1. China
5.4.2. Japan
5.4.3. India
5.4.4. Rest of Asia-Pacific
5.5. Rest of the World
Continued…………
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