Artificial Intelligence driven Marketing Communications
Zagg Network and Imaginea Technologies Inc. have partnered to develop next generation blockchain/ DLT based solutions for the retail and insurance markets. Zagg Network is developing Zagg Protocol, a privacy preserving blockchain solution that enables enterprises to adopt blockchain technology for some of their pressing business collaboration needs.
The partnership will allow for the development of full end-to-end blockchain-based solutions for retail and insurance segments, and take them to their global Fortune 500 customers. F500 need privacy and transaction confidentiality to adopt and scale Blockchain solutions and this partnership is addressing those key techno-business challenges.
Today, retailers and brands are looking for innovative solutions to engage and nurture their customers in the hyper-competitive world. One of the tools they have been traditionally using is Loyalty and Gift Card (enterprise currencies) programs. However, the current systems provide a fragmented and isolated customer experience from issuance and redemption side, as they run on centralized servers. This results in the programs having low engagement and NPS scores.
Enterprises are keen to explore how Blockchain can make their customer engagement programs more live and work for the customers. There are several successful models of Customer engagement tools like Loyalty and Miles programs moving from cost centers to revenue centers for organizations by transforming these liabilities into enterprise currencies. These enterprise currencies have become more valuable for the consumers thereby making these more valuable and utilitarian. Imaginea and Zagg are building solutions to solve this problem for the brands, retailers and companies that offer direct services to customers like in insurance.
Quote from Zagg CEO
ZAGG Network CEO Ram Gollamudi says, “This partnership is all about bringing the best of technology to build trust and privacy into blockchain networks, that could potentially open up new opportunities. Eventually, our efforts will pave the way towards a future driven by secured technologies that protects your valuable data.”
Quote from Imaginea CRO
Imaginea CRO Suresh Babu says, “We’re excited to partner with ZAGG Network to develop an open source blockchain enterprise collaboration protocol that we believe could change the way enterprises work with each other without the burden of mediating trust between them or breaching confidentiality.”
Quote from Finding X CEO
Finding X CEO, Stephen Stanton-Downes says “Over the coming years, blockchain technologies will bring tremendous value to both existing and new value propositions. Realizing this requires practical solutions to overcome privacy challenges and I anticipate that this exciting new partnership between Zagg and Imaginea will deliver just this.”
About Zagg Network
Zagg Network is a Blockchain technology innovator based in California and India focused next generation enterprise currency solutions. Company’s core privacy preserving technologies empower enterprises to harness the power of open public ledgers without compromising transaction confidentiality and privacy that are needed especially from competitors. Zagg is working with leading Brands, Merchants and Partners to drive adoption and new customers.
Imaginea Technologies Inc. is a leading Silicon Valley-based software engineering and professional services provider, which works with leading Insurance, Healthcare, Media and Retail companies in United States and around the world. Imaginea has a large presence in the Insurance industry and built products and solutions for major Insurance companies to solve many of their critical customer engagement and claims management applications.