Artificial Intelligence driven Marketing Communications
26,338 km², there are still a multitude of challenges relating to poverty reduction, as almost 80% of the rural population is still subsistence farmers with an average landholding estimated at less than 0.59 hectares. So, need to enhance the food security and nutrition aspects is important for understanding (http://www.fao.org/3/a-bp633e.pdf P5).– Rwanda population increasing rate in 2018 is 2.40% according to UN estimation report 2018, the population is estimated at 12.50 million in area of
Agriculture in Rwanda accounts for a third of Rwanda’s GDP; constitutes the main economic activity for the rural households (especially women) and remains their main source of income. Today, the agricultural population is estimated to be a little less than 80% of the total population. (MINAGRI REPORT, 2016).
The sector meets 90% of the national food needs and generates more than 50% of the country’s export revenues. While the population increase and the food need increase the farming land never increase contrary it decrease and it production decrease leading to the need of fertilizer to keep agriculture land fertile which is now over cultivated. Agriculture is supposed to grow from 5.8% to 8.5% by 2018, exports to increase in average from 19.2% to 28% and imports to be maintained at 17% average growth (MINAGRI STRATEGIC PLAN, 2016/2017).
With small land for cultuvation, farmers apply huge chemical fertilisers to increase the crop production which lead to soil unfertility, environmental toxicity and production of unsafe food from accumulation of harmful chemicals due to lack of alternative.
Our innovation at Rwanda Biosolution Ltd is production of organic composts from grasses and domestic wastes using EM technology (Effective Microorganism Technology), which is environment friendly. This is linked to SDG15. While traditional ways give composts in 8 to above months, modern techniques in 6 months, so they are not able to satisfy our two agriculture seasons per year in Rwandan farmers which lead farmers to apply huge amount of chemicals fertilisers; our EM composting technology gives composts in only two months and our vision in two years is to produce composts in only one month after buying composting machines.
This is linked with SDG 2 With our technology we can satisfy Rwandan and surrounding farmers in supplying them with quality and quantity organic composts in all farming season which will contribute in quality and quantity crop production. This is linked with SDG1 of ending hunger as Rwanda biosolution main objective.
Our vision is to become the first Rwandan industries to produce organic compost which fulfil all standards. Supply all Rwanda farmers and Easter African farmers in general. Our objectives are; in years to come we forecast the increase of our customers and production, after one year we want to be able to supply at least 5 of 30 Rwandan districts, in two years we want to at least to be in the first 3 preferred brand in fertilizer domain we all wish that in also wish to have fulfil standards certification need so that we can also export our products out of country in the regions.Our main competitors are wholesalers who import and sell chemical fertilizers, and their products are expensive and are not trusted by many farmers.
The Value Proposition:
Our fertilizer is unique:
Greenpreneurs programme has become a good platform for networking, collaborating and learning from other young entrepreneurs and provide us mentorship to speed up our business process from planning to action. It offers an opportunity for sharing problems, solutions and experiences from a wide spectrum. We are very motivated to learn best environmental practices for sustainable development. This opportunity develop our leadership abilities and management skills and bring us in tandem with competitive global management styles. Consequently, our productivity and services will increase to satisfy the need of our community.