Artificial Intelligence driven Marketing Communications
Google Assist, Amazon Alexa, Apple Siri and Microsoft Cortana, with one-billion voice searches each month, to deliver corporate news, earnings and content releases
From telex machines, to satellite, to fax machines and onto the Web, the new evolution of corporate news release distribution technology is here as iCrowdNewswire amplifies its clients’ news and content with the power of voice.
iCrowdNewswire, the NewsTech leader, announces that it is converting its full feed of news releases into audio distribution across Virtual Digital Assistant (VDA) platforms.Dedicated channels on Amazon Alexa and Google Assistant are now live with Microsoft Cortana and Apple Siri channels following. According to a January report from Tractica, enterprise adoption of VDAs will grow rapidly in the coming years, rising from today’s 145.2 million unique active users worldwide to more than 1 billion unique active users by 2025. VDAs will become news terminals on one billion desks. On March 26 Bloomberg reported that JP Morgan is bringing Alexa to Wall Street Trading Floors.
Legal Newswire – powered by Law.com – will be the first sector-based newswire broadcasting across VDAs. Legal Newswire is an ALM Media newswire service, offered under its Law.com brand, in partnership with iCrowdNewswire. iCrowdNewswire has pioneered the earned and paid media business model via partnerships with leading publishers, like ALM, to provide unequaled reach into specific industries and sector-targeted audiences. You can access Legal Newswire at: https://www.law.com/legalnewswire
January 2018 statistics, per BRANDED3
· 50% of all searches will be voice searches by 2020: comscore
· About 30% of searches will be done without a screen by 2020: Mediapos
· There are over one billion voice searches per month: January 2018, Alpine.AI
· 500,000 Google Home units shipped in 2016: Bloomberg
· Cortana now has 133 million monthly users: Microsoft/Tech Radar
· 325.8 million people used voice control in the past month: Global Web Index
· Voice is 10% of the online population: Internet Stats
In 2017 iCrowdNewswire announced a technology deal with Google, the engine fueling a number of NewsTech first-to-market innovations including applying Google’s leading paid targeting technology to magnify earned media traffic to iCrowdNewswire’s client news releases. Additionally, Google’s AI driven translation technology is automatically providing news release distribution in English and five other languages, exponentially increasing global reach.
“Today’s NewsTech and MarTech has changed the industry, providing corporate communications professionals with precise targeting, measurement, reach analytics and ROI validation. All while driving costs downwards.” commented Hector Botero, President and CEO of iCrowdNewswire.
“For our clients, the audience and reach numbers generated by our paid-to-earned AdRelease product, our foreign language translations and virtual assistant distribution are beyond anything ever available,” continued Botero.
The headlines that came out of the recent Consumer Electronic Show (CES) are a clear indication of the tech giants at war for market share in VDAs – this points to the future of news and information consumption and results in new high impact, huge reach and low-cost channels to deliver corporate news. The Wired story The Google versus Alexa War is on at CES and tom’s guide story Google Assistant Just Won CES 2018, Alexa Should be Worried are great reads for background.
iCrowdNewswire, the NewsTech leader, implements technologies and business models to increase the reach, impact, measurement and analytics for delivering corporate news. iCrowdNewswire distributes more than 1,500 press releases daily from thousands of companies of all sizes. The company was launched in 2015 by a team of executives from PR Newswire, Business Wire, Marketwired, Yahoo! and Dow Jones. Since entering into a technology deal with Google in 2017, iCrowdNewswire has launched innovations leveraging Googles advertising targeting technology to promote press release worldwide to audiences based on precise geographic and demographic targeting.