CEO & Co-Founder: Faction Skis
Chairman: Runway East
Listed first co-founded startup in 2006
Formation at Disney/Harvard/McKinsey
Artificial Intelligence driven Marketing Communications
Performance skis and clothing
We started making what we call Tools of Escape in 2006 dissatisfied with what was on the shelf and marketing tricks that let the seven majors take a 92% share in the 2.9 million-pair ski market despite a glacial pace of innovation and change. Faction is the fastest-growing brand in skiing, using addictive media to cross product categories to a TAM of tens of billions.
• Our gear is now sold in over 500 stores in 35 countries
• We sold-through 90% last year in the USA vs an industry average of 64%
• Our GM rate improved >15% per year over the past 3 years
• 70+ awards worldwide and counting
Million-dollar shoots and expensive ads
can no longer hide incumbent mediocrity.