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Jul 30, 2017 11:50 AM ET

Faction Collective - Performance skis and clothing

Faction Collective - Performance skis and clothing

iCrowd Newswire - Jul 30, 2017

Faction Collective

Performance skis and clothing


Faction Collective logo














At Faction we are on the forefront of a revolution in what people expect from their brands. People
• Demand more – from their products & the people behind them
• Build awareness through digital word of mouth and explosive content, not ads
• Are increasingly driving what retailers buy, not the reverse

We started making what we call Tools of Escape in 2006 dissatisfied with what was on the

• Our gear is now sold in over 500 stores in 35 countries
• We sold-through 90% last year in the USA vs an industry average of 64%
• Our GM rate improved >15% per year over the past 3 years
• 70+ awards worldwide and counting

Million-dollar shoots and expensive ads
can no longer hide incumbent mediocrity.
People talk.



  • Alex Hoye
    Co-founder / CEO

    CEO & Co-Founder: Faction Skis 
    Chairman: Runway East 
    Listed first co-founded startup in 2006 
    Formation at Disney/Harvard/McKinsey

  • Tony McWilliam
    Co-founder / Design Director

    Co-founder / Design Director of Faction – skis, accessories and technical outerwear. Based in Verbier, Switzerland.





Contact Information:

Alex Hoye - Co-founder / CEO


Tags:    Wire, Crowdfunding, Equity Crowdfunding, United States, English

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