Market Scenario
Japanese sake is a local alcohol content wine, which is prepared by fermenting rice. Fermentation process involves conversion of sugar present in rice into alcohol. The brewing process involves in preparation of sake is similar to the one used in beer production. Increasing young population and changing lifestyle are increasing the demand of alcohol based products. Initiative taken by brewers of Japan to promote sake globally is helps in achieving higher sale and expanding market.
Overall product development such as attractive packaging, untapped target audience are some of the factors growing the Japanese sake market. Increasing the availability of product with developed version such as sake with effervescence similar to sparkling wine is one of the proving strategies in developing the market. Stringent regulation for importing alcohol based is restrains the growth of the market.
Segmentation
By Type:
By Preparation Method:
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Key Players
The key players in the market are: Aramasa, Dassai, Hakkaisan, Hiroki, Juyondai, Kamoshi-bito kuheiji, Kubota and Kokuryu.
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Regional Analysis
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