It seems every entrepreneurial endeavor wants to focus on making a positive impact on our world today. Buzzwords such as “sustainable” and “ethical” come a dime a dozen. But how many of those initiatives working to humanize the fashion industry allow for you to make a direct personal impact on the livelihoods of millions of workers?
You may support a campaign, join a boycott, and even research fashion brands to avoid and others to support through your purchases. So many stakeholders are working on the issues, improving traceability, transferring resources, cleaning up their act. Everyone is doing their bit to improve things. It is a great idea to support all these efforts. We certainly do.
What tip4good brings to the table is a little bit different. We are only focused on one issue: wages. And we are only focused on one solution: you, the consumer. How? Quite simply by bringing you the only method available to directly impact the livelihoods of the workers who made the very same article of clothing you are holding in your hands. We make this connection with you right at the moment you inspect your garment, right there at the store, when you take it home, or even when you receive your package after ordering online.
This is very important. It lets us get this message out directly to the consumers instead of waiting for the consumer to find her own impetus to get involved. This exposure in and of itself could be a game-changer. When combined with the notion that you can pay a gratuity, not a charitable donation, and that you will also receive something in return to make it fun to do this, it really becomes a unique situation different from traditional methods used by the other initiatives.
tip4good gives the consumer—and the brand—the power to directly affect the livelihoods of the very people who made their clothes and even get something for it in return. It is innovation in the delivery of generosity from affluent consumers to underpaid workers. Simply put, a revolution in giving.
Do it. tip4good!
For more information: http://www.tip4good.org/