The “World Fresh Food Packaging Market – Opportunities and Forecast, 2014 – 2022” report has been added to Research and Markets’ offering.
The modern day food packaging offers complete protection, tampering and biological safety, and counterfeit resistance. It often bears nutrition information label and additional facts about the edible product offered for sale.
Emergence of packaging or labels have helped marketers lure potential customers to buy a food item. Packaging further plays an important role in assuring customer satisfaction as well as information transmission. Food packaging instructs how the product should be used; transported; recycled, disposed etc.
Thus, this industry is greatly driven by the growing demand for extended shelf-life of a product. Furthermore, the rising need for convenience food products indicate that this market definitely has a bright future. Besides this, increased disposable income and growing awareness among buyers over packaged food is also driving the market.
Counterfeit activities reported from across Europe has however, hindered or restricted the progress of the market to a greater extent. Moreover, the disposable management of the waste during the production too has hindered the growth of the industry.
The market has been segmented in terms of type, material, geography, product and POS. In terms of type the market is segmented into paper and board, flexible and rigid plastic, metal, glass, wood and others.
The key point of sale (or POS) of the food packaging market arebulk and retail. The demand for food packaging has grown rapidly in the fruits and vegetable industry. Countries including Germany, United Kingdom, France, Austria, Bulgaria and others are witnessing development in the fresh food packaging industry.
Some of the prominent market players of fresh food packaging market includes Ultimate Packaging, Mondi Group,International Paper Company,PP Global,DuPont,Amcor Limited,Coveris Holdings S.A,Temkin International Inc.,Smurfit Kappa,Univeg Group and others.
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