Knomi
The KNOMI app guides high spending tourists into London’s best luxury designer and independent boutiques. Launched a year ago, the platform, which has over 70 luxury brands already on board, has seen over 2,000 store visits from users.
The KNOMI shopping app guides luxury travellers and discerning locals into the best designer and independent boutiques in London.
Shopping is one of the most popular activities for overseas visitors to Britain, with around 70% of leisure visits involving shopping. While 76% of luxury shoppers research online before purchasing in-store, we realised there was no established platform to convert this online research into in-destination spend. We built KNOMI to fix this.
Users can search for specific products they wish to purchase and see where they are stocked nearby or use our area guides to find local shopping inspiration. KNOMI users can also plan ahead and add products to their wishlist to receive notifications when they are close to a boutique stocking any of the items.
Since launching in June 2016 we have:
– Increased the number of integrated stores from 11 to 73 (550% growth in 12 months)
– Seen an estimated 2,490 store visits from users
– Featured in ‘New Apps We Love’ and ‘Hot This Week’ on the App Store
– Featured in Travolution, Tech Crunch, Retail Week and Insider Trends
With the growth so far we believe KNOMI is uniquely placed to harness this opportunity in the £200bn+ luxury market by connecting our partnering luxury brands to high spending visitors with an intent to shop in London. With this round of investment, we hope to harness the full potential of the market.