Our Vision: Salespeople Never Need to use our Product
Our founding team has worked in the CRM industry for over 40 years, and has seen company after company struggle with CRM technology. Salespeople hate using CRM because it requires constant data entry, it only provides value to their managers, and it is not mobile friendly. This results in poor adoption, wasted sales time, and companies not implementing CRM with justifiable concern that their sales teams won’t use it.
Our vision is to create a CRM so intelligent that it automatically updates itself as a salesperson works, by using new technology like artificial intelligence, natural language processing, and machine learning. Furthermore, our solution uses the information it collects about the deals a salesperson is working on to provide that salesperson with proactive updates and alerts to drive sales forward.
In our experience, Spiro captures on average 7 times more information about a sales process than a typical CRM. This enables sales managers to forecast their business more accurately, and provides them with rich data to guide and coach their sales teams.
It is logical to think that every company would need a CRM solution to help their sales teams, but research from Gartner shows that 50% of companies still do not use CRM. Our belief is that these companies want the advantages of CRM, but the right solution for them hasn’t previously existed.
Salespeople love Spiro because its proactive advice helps them close more deals. Sales managers love Spiro because it helps them get better insights in how to coach and manage their teams.
Our Go To Market Strategy: Be A Lifestyle Brand for Salespeople
Today’s sales professionals face unique challenges. For example, even the best salespeople face daily rejection from prospects, which requires mental toughness to overcome. This is compounded by the fact that more than 50% of salesperson’s take home pay may be determined by their ability to close business.
We’ve built our blog around the needs of today’s salespeople, and although the content is designed to educate, it is also designed to amuse and connect with our audience. We regularly publish articles such as “7 Signs Your Prospect is Just Not That Into You”, “9 Things Ridiculously Successful Sales Managers Do Every Day” and “10 Reasons Why Everyone Should Date a Salesperson”.
Each of our blog posts are typically shared between 3,000 and 10,000 times on LinkedIn, Facebook and Twitter, driving over 150,000 unique visitors to our site per month. This in turn generates significant interest and awareness for our product, resulting in over 1,000 software trials started per month, and over 75 monthly inbound sales meetings requested by our website visitors.
Spiro utilizes an inside sales model, which has been proven by companies such as LogMeIn and HubSpot to be both cost effective and successful in selling products in similar price points. Our typical sales cycle has been just 33 days.