Represent Racial Equality with the Unity slogan and the Oneness logo. Note this is only for the brave, only for those fluent in change!
I believe my slogan will open the eyes of the American people. The United States is now more divided than ever, and I hope this project will shed light on the situation. It is a movement of equality with unity being its destination. It will show that people can get along, in fact we are more similar than we think – in that we are all connected. There will be pessimists out there and some may find it controversial but this is only for the Brave – for People who are bold, positive, and fluent in change.
I grew up in a multi-cultural part of West London and still to this day have friends from all backgrounds. When I first came to the UK I attended Holland Park School and met this wonderful person. He would end up being my closest friend to this day. There was something about him I admired … he always smiled no matter the situation, even through difficult times. Spending a day with him always ended up feeling like a marathon, literally people would stop say hi telling away their life stories. But this was his empathy, he always cared about people. We not only attended the same school but also the same university. To conclude, the unity slogan defines my friendship with him and I feel it should be a reflection to others, that we can truly get along.
I spoke to a graphic designer, she did her magic and within a few weeks I created sweatshirts. The results were interesting. In fact, so much positive feedback was given from people wearing it that they asked to purchase one too. Friends told their friends and word of mouth spread, proving that this is an idea to be pursued.
Some people are neither black or white, perhaps you might be Latino, Asian, or Arab … therefore this #Equality logo is the solution. The different colours are a reflection of all races being united.
In addition to t-shirts and caps, the exclusive positive thinking sunglasses will surely complement the message. The +hinking slogan is very unique as two words are compressed into one. When people see you wearing them, they also see the slogan situated right next to your MIND … suddenly it makes sense.
ABOUT ME
My name is Enis and I strive to be an honest person aiming to change people’s lives with my marketing ability. During my masters I found a new passion – Branding. Since then I have been involved in marketing projects (mainly apparel related) which I find challenging yet comforting for my creative mind.
If pledges are less then expected on the other products besides the t-shirts, then I will personally cover the costs. But that is a risk, just to make you the people happy :)
On another note, thus far I am the only member having created the idea. I only worked with graphic designers to get my creative vision across but paid for their services.
Regarding the products, they will be made in London, UK then shipped to your address. In some rewards shipping is covered as part of the pledge.
To conclude, if we manage to reach the target … this can change people’s lives. I will leave you with an idea for a print ad I have planned that will change everything. It will include a black parent with their white parent partner … in the middle will be their son/daughter. The ad will be headlined by #UNITE followed by the footer “this is why” … to me it sounds like the “think different” campaign Apple did, well in my creative mind it does :)
~ Let’s change the World ~
Thank you for your Eyes :)